On the eve of New York Fashion Week P!nk will appear in a 90-foot PETA billboard in Times Square for the* Rather Go Naked Than Wear Fur* campaign.
The 90-foot-wide billboard will be erected in NYC's busy, iconic advertising district this evening, just before fashion week kicks off on February 12.
The singer said: "I would like to say I've always been fur-free."
"Unfortunately, I went through a selfish phase and wore fur on a couple of occasions. But I wised up and now boycott fur completely. I wish everyone was forced to learn the horrors that these animals go through for fashion trends. I hope fur-wearers get bitten in the ass by the same kind of animal they wear on their back."
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One Twitter user backed P!nk's campaign when he tweeted an image of a horse and carriage in Times Square:
On a previouse occasion P!nk and Ricky Gervais lent their voices for a video for PETA UK targeting animal skins, but this is the first time the 35-year-old has stripped off her clothes for the cause.
The photo, by Ruven Afanador, is the latest in PETA US’ series. A similar series by PETA UK has featured Eva Mendes, Alexandra Burke and Lucy Watson.
PETA and their international affiliates have made a major push over the years to expose cruelty to animals who are caged, beaten, electrocuted and skinned for leather, wool, exotic skins, fur and angora.
For more information, please visit PETA.org.uk.