Alan Sugar is genuinely asking the public to help him name his new book

Oh, and he’s been busy tweeting Paris Hilton too

Lord Sugar

by Rosie Gizauskas |
Published on

What’s going on, Lord Sugar, have you run out of ideas all of a sudden?! That’s not good – you’re known for being one of the country’s greatest entrepreneurs, after all.

Shugz’ idea bank is running so low that he’s asking the actual, lowly general public for ideas on what to name his newest book, which is all about his ten years in telly (and we hope reveals loads of dirty secrets about Katie Hopkins).

No, seriously.

Suggestions from the public so far include "Being On The Bloody Telly" (quite good), “A Decade Of Giving The Finger” (getting warmer), “Sweets For My Suite, Sugar For My Money” (excellent) and, er, “My 10 Years In Telly" (must try harder).

Yep, we reckon Alan’s officially lost the plot. And we can prove it further: he’s also been tweeting Paris Hilton.

Is that semi-flirting, or are we seeing things? That’s TOTALLY flirting. Ms Hilton has yet to reply, we must add.

Shugz has also been busy being straight down the line to his followers, as usual.

Never change, Alan, never change.

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