Remember James Norton? Okay, let us rephrase that. Remember the husband from Lady Chatterley's Lover? Remember majestically fit prince guy Andrei Nikolayevich Bolkonsky from War and Peace? Remember THIS picture?
Now we're on the same page.
James Norton is going to be appearing in another Russian-related drama, this time centred around gangland antics.
He'll be playing the son of Russian mafia exiles in new drama McMafia, which is based on a non-fiction book about organised crime by journalist Misha Glenny.
James had been one of the many suspects for the latest Bond, but this news may be a sign that he's no longer in the running.
The 31-year-old's character, English-raised Alex Godman, is trying to live a respectable life, despite his family background. Noble as well as gorgeous, see?
But, despite Alex's valiant attempts to be a good boy, he still ends up getting caught up in the underworld (it would be kind of boring if he didn't TBH). His antics see him dealing with everyone from spies and corrupt politicians to Mexican dug cartels and Russian mafia members.
A BBC statement said: "This fast-paced thriller is epic and intimate, glamorous and gritty, global in scale and forensic in detail.
"It delves into how, with the rise of globalisation, the corporate has become criminal and the criminal corporate and how, driven by the global demand for cheap products, everyone is complicit in some way. "
Does this criminal corporate activity involve James taking his top off? We've got everything crossed.