Ben Affleck and Jennifer Lopez: love does cost a thing

Two beautiful heads are better than one

Ben Affleck Jennifer Lopez brand business reunion

by Charlotte Oliver |

You don’t often get second chances, so when you do, you need to grab them with both hands. At least, that’s how Jennifer Lopez and Ben Affleck see it.

Last week, the reunited exes were pictured on the balcony of Jen’s Miami home and were later seen going to the gym together. And while we’re told they’re keeping their love on the downlow for now, friends tell us that they have some big plans for the future.

According to insiders, the pair both know just how successful they can be when combining forces – heck, the Bennifer brand has a life of its own. And, while they may have blamed all the public interest and pressure for ending their relationship first time round in 2004, they’re both now older and savvier, and intend to fully embrace their potential as a couple.

Jennifer Lopez Ben Affleck Bennifer reunion brand business

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Ben Affleck Jennifer Lopez brand business reunion
J-Lo and Ben originally split in 2004 ©Getty

“Jen can’t wipe the smile off her face now that she and Ben are back on – it’s a huge score for her on every level,” says an insider close to the 51 year old, who – as heat recently told you – has been keen to save face after splitting from ex-fiancé Alex Rodriguez in April, amid rumours that he’d flirted with another woman.

“She was very stressed during those last few months with Alex, partly because of the problems they were having and partly because she felt her status and reputation had taken a knock. They’d both wanted to build a huge brand together, but it had reached a point where they just couldn’t agree on how to spend their money. With Ben, it’s more natural – they have tons in common.”

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Read more in the latest issue of heat magazine – OUT NOW ©Bauer Media

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During their four-year relationship, J-Lo and A-Rod invested in all kinds of ventures. Jen told Forbes, “Alex made me realise as an artist that the business world was searching for people like us, so they can build billion-dollar businesses.” But while he was interested in sports, we’re told Jen was more focused on fashion, music and movies. And not only does Ben, 48, share similar interests, he’s also in awe of Jen’s business acumen.

As they see it, Bennifer is already a powerful idea, so why not use that to their advantage?

“They’re brainstorming all kinds of commercial partnerships – the sky’s the limit,” says our source. “It’s all about finding the right thing and keeping it classy. They’re so happy to be back together.”

Read more in the latest issue of heat magazine – OUT NOW.

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