In the course of their seven-year marriage, Beyonce and Jay Z have battled multiple rumours about their relationship – from their baby daughter Blue Ivy being carried by a surrogate, to Jay cheating on Bey with his musical protégée Rihanna.
But a new unofficial biography of Beyonce claims to have uncovered the truth about that speculation – and reckons it all started as a publicity stunt gone wrong.
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J Randy Taraborrelli’s Becoming Beyonce: The Untold Story claims the pair broke up for a year in 2005 because Bey’s work schedule and her perfectionism was becoming too much for them both to handle, so she asked her then-boyfriend for a break.
During their time apart, stories started appearing in the press about an up-and-coming singer called Rihanna, who was signed to Jay’s record label Def Jam.
The book quotes publicist Jonathan Hay as saying he was actually the first one to start the rumours about Jay and Rihanna – but he didn’t realise it would become such a massive story.
“I started sending him [Jay] text messages saying, ‘Dude! Two sentences about Rihanna. That’s all I need.’ He’d write back: ‘Hit me up later.’ I would do so, but… still nothing,” he said.
“So, out of frustration and in an effort to generate some interest, I began to plant stories in the press that Jay and Rihanna were having a hot romance, and that Beyonce was very jealous and pissed off about it.”
WHAT. THIS IS MAD.
But Jay had no response to the rumours until he realised Jonathan had started them.
“Jay called me and said, ‘Dude! She’s a minor!’ It was true – Rihanna was only 17, that hadn’t even occurred to me,” Jonathan added.
So did Jay and Rihanna actually have an affair? According to Jonathan, “absolutely not” – it was “all a stunt”.
“Am I proud of it? No. There was no integrity to it at all. Did it work? Hell yeah, it worked. It totally launched Rihanna’s career,” the publicist added in the book.
Pick up this week’s heat for an exclusive preview of Becoming Beyonce: The Untold Story.
Happy birthday Beyonce! Check out her good, bad and Bey-ootiful looks
Golden in 2004
Remember when Bey's mum, Tina Knowles, used to design frocks and dress the star? Oh yeah.
Sateen in 2007
Back in the day Beyonce used to love a bit of shine. This brown two-piece was a treat. Or maybe more of a trick...
Loving green in 2007
Yet more satin, this time a fishtail green number that would make Miss Piggy go weak at the knees. If she had any.
Mellow yellow in 2008
When you have a matchy scarf for your bridesmaid-inspo gown, it's time to re-think your style.
Awards Bey in 2009
Taking the Oscars gold theme a tad far in a frock that made from Laurence Llewelyn Bowen's bedroom curtains...NAAAHT GOOD.
Skinny Minnie in 2009
Sleeker but rocking shoulder pads that'd make Hilary Devey jell.
Spotted in 2009
We loved Bey's cute spotty playsuit but her hair looked like it had seen better days...
Red alert in 2009
That's more like it! Beyonce wowed in a red hot mini with MAJ plunge at the MTV VMAs a few years ago.
Feathered friend in 2011
Looking elegant in a white halterneck with feathers at her perfume launch in NYC.
Legging it in 2011
Proving she can nail off-duty, too
Bumpy in 2011
Best baby bump reveal EVAH in siren red at the MTV VMAs.
Yummy mummy in 2012
Didn't take this one long to bounce back to HAWT post-preggo, eh?
Dramz in 2012
Bringing the dramz in Schiaparelli to the MET Gala in 2012.
Braidy bunch in 2014
Taking style inspo from her little sister Solange with mega long braids.
Maverick in 2012
SO not the norm Beyonce but we loved this boho vibe.
Jumper in 2013
Who needs a massive frothy frock for an awards bash? Not Bey! Bow Down queen looked incred in her mono jumpsuit with red lips at the Grammys last year.
Sheer in 2014
Dramatic style for this year's MET Gala, wearing a sheer beaded gown with vampy lips and a glam head piece.
Stage Bey in 2014
Beyonce on stage in thigh-high boots and a bodysuit. No words. Just WOW.
Plunging in 2014
The singer's first look for this year's VMAs was a risque LBD with sheer paneling all over her butt. She totes pulled it off, too. Not literally, obvi.
Second wind in 2014
The mum slipped out of her LBD for awards pics, changing into a ruby bodycon number with lace side panels. Racy.