Friends of Ryan Ruckledge say the king of fake tan is prepared to do ANYTHING to emulate self-professed "NHS boob job slut" Josie Cunningham.
You might recognise the Blackpool lad from last year's X Factor audition where Simon Cowell denounced him as "a horror of a human being".
He's well on the way to earning the same moniker in this series of Big Brother where he spent the first night puking his guts up over the astro-turf garden.
Appalled viewers have already slammed him for being "vile" and a "skank".
Sources close to Ryan told The Sun: “He is desperate to become the male Josie Cunningham.
“He’s really jealous of her fame and will do anything to become a household name, he won’t care if it’s through being hated.”
But Ryan hasn't always been such a fan.
Back in 2014, he mocked Josie's boob job and domestic violence claims by plastering NHS stickers across his chest and blacking out an eye.
He soon realised such hateful memes go against you when he was rebuffed by Josie's manager, Rob Cooper.
The source added: “Ryan has been contacting Josie’s manager constantly over the past eighteen months trying to get on his books, but Rob isn’t having any of it.
“He really shot himself in the foot slagging her off and goading her."
Josie is clearly no angel. She tried selling tickets to her daughter's birth and launched a dating site for 'unattractive people' called pullthepig.com.
Perhaps Ryan can team up with her when his BB "game plan" fails.
These kind of posts won't be winning him any friends.