Oh how we’ll miss Blake Lively’s Preserve newsletter dropping into our inboxes. If you don’t know much about Preserve – it’s a lifestyle website, a bit like Gwyneth Paltrow’s Goop, which tells you everything Blake thinks you should know, from fashion to food. But sadly, Blake’s now closed the website down and yesterday thanked her fans for their support.
“Thank you guys for your support every step of the way in the @preserve_us adventure,” she wrote. “I couldn’t be more grateful. “One day I'll stop wearing so many hats…but ...I'll probably be dead by then, so... I'm just doin' what mama taught me ;) She's my idol. Who's yours? ...#WhyIsThereNoEmojiForSpiceGirlsGirlPowerFingers ?!!!”
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Preserve has been going for just over a year but earlier this week she admitted it hadn’t gone down as well as she had hoped.
“We launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way,” Blake explained to Vogue.
“And that’s the whole reason I started this company, not just to fluff myself, like, ‘I’m a celebrity! People will care what I have to say!’ It was so never meant to be that, and that kind of became the crutch because it was already up and already running, and it’s hard to build a brand when you’re running full steam ahead—how do you catch up?”
Blake also admitted she’d steeled herself to face her critics in the wake of the announcement.
“[The news will] blow up and I'll look like a jerk and everyone will be really horrible… I mean, champagne problems—thank God these are the things I get to complain about.”
Indeed, Blake.
Blake Lively's AMAZING month in outfits
1 of 20Sleek n' chic
Super gorgeous in fitted Antonio Berardi, rose gold courts and uber sleek locks
2 of 20Thinking pink
We're crushing all over Blake's Cushnie et Ochs top to toe pastel pink. If only she'd extended it to her locks, we'd love her even more
3 of 20Prom queen
Channelling vintage vibes in this Bardot off-the-shoulder Zuhair Murad dress paired with girlie pearls and skyscraper courts
4 of 20Shoe biz
Casual cool paired with AMAAAAAZING Sophia Webster heels
5 of 20And then there was this....
It may be Roksanda Ilincic, but this Ikea bag get-up is one of Mrs Reynolds' rare fash fails
6 of 20Still checking out
Someone obviously REALLY likes that Marc Jacobs check print. This time, Blake switches it up with a burgundy leather top
7 of 20Checkmate
Secretary chic is suddenly a THING since Blake wowed us all in this Marc Jacobs suit yesterday
8 of 20Bloomin' lovely
The perfect spring wedding inspo, Blake's sunny yellow heels, relaxed locks and silky floral wrap dress are TO DIE FOR
9 of 20Leaf it out
Giving this incred leaf-print Sam & Lavi jumpsuit a retro spin with a victory roll and hot red heels
10 of 20Colonel Mustard
Showing off this season's hottest hue in a mustard David Koma mini and bejewelled platforms
11 of 20Dragon lady
Watch out Daenerys Targaryen! Blake's John Galliano oriental co-ords look FIERCE
12 of 20Wrap star
Yes it might look a teeny bit like Hugh Hefner's bath robe, but if anyone call pull off this Kristinit dress, BL can
13 of 20Starry starry night
Quite frankly, Blake could have a sheer star body stocking on under there and we'd still think she looked incred
14 of 20Lady in red
Phenomenal in red feathered Monique Lhuillier paired with side-sweeping retro waves, the cutest quirky fish clutch and statement studs
15 of 20Pep talk
A mega printed peplum is allllll we want in our wardrobe, thanks to this flawless look
16 of 20Earning her stripes
Very St. Patrick's Day, but we like it!
17 of 20Peachy keen
Mixing grey and peach tones isn't something we'd usually put together, but Mrs Reynolds makes it work. OBVS
18 of 20Printscess charming
So many colours, patterns, materials and shapes all come together to make this wonderful Valentino mish-mash
19 of 20On the fringe
Blake tones down her statement Belman tasselled skirt with a classic black top and chic, sophisticated hair and make-up
20 of 20Flower power
This Ralph & Russo frock is beyond dreamy. We love Blake's addition of chunky gothic jewels