Blake Lively thanks fans after closing lifestyle website Preserve

Blake’s shut down her website after it didn't go to plan


by Ellie Henman |
Published on

Oh how we’ll miss Blake Lively’s Preserve newsletter dropping into our inboxes. If you don’t know much about Preserve – it’s a lifestyle website, a bit like Gwyneth Paltrow’s Goop, which tells you everything Blake thinks you should know, from fashion to food. But sadly, Blake’s now closed the website down and yesterday thanked her fans for their support.

“Thank you guys for your support every step of the way in the @preserve_us adventure,” she wrote. “I couldn’t be more grateful. “One day I'll stop wearing so many hats…but ...I'll probably be dead by then, so... I'm just doin' what mama taught me ;) She's my idol. Who's yours? ...#WhyIsThereNoEmojiForSpiceGirlsGirlPowerFingers ?!!!”

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Preserve has been going for just over a year but earlier this week she admitted it hadn’t gone down as well as she had hoped.

“We launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way,” Blake explained to Vogue.

“And that’s the whole reason I started this company, not just to fluff myself, like, ‘I’m a celebrity! People will care what I have to say!’ It was so never meant to be that, and that kind of became the crutch because it was already up and already running, and it’s hard to build a brand when you’re running full steam ahead—how do you catch up?”

Blake also admitted she’d steeled herself to face her critics in the wake of the announcement.

“[The news will] blow up and I'll look like a jerk and everyone will be really horrible… I mean, champagne problems—thank God these are the things I get to complain about.”

Indeed, Blake.

Gallery

Blake Lively's AMAZING month in outfits

Sleek n' chic1 of 20

Sleek n' chic

Super gorgeous in fitted Antonio Berardi, rose gold courts and uber sleek locks

Thinking pink2 of 20

Thinking pink

We're crushing all over Blake's Cushnie et Ochs top to toe pastel pink. If only she'd extended it to her locks, we'd love her even more

Prom queen3 of 20

Prom queen

Channelling vintage vibes in this Bardot off-the-shoulder Zuhair Murad dress paired with girlie pearls and skyscraper courts

Shoe biz4 of 20

Shoe biz

Casual cool paired with AMAAAAAZING Sophia Webster heels

And then there was this....5 of 20

And then there was this....

It may be Roksanda Ilincic, but this Ikea bag get-up is one of Mrs Reynolds' rare fash fails

Still checking out6 of 20

Still checking out

Someone obviously REALLY likes that Marc Jacobs check print. This time, Blake switches it up with a burgundy leather top

Checkmate7 of 20

Checkmate

Secretary chic is suddenly a THING since Blake wowed us all in this Marc Jacobs suit yesterday

Bloomin' lovely8 of 20

Bloomin' lovely

The perfect spring wedding inspo, Blake's sunny yellow heels, relaxed locks and silky floral wrap dress are TO DIE FOR

Leaf it out9 of 20

Leaf it out

Giving this incred leaf-print Sam & Lavi jumpsuit a retro spin with a victory roll and hot red heels

Colonel Mustard10 of 20

Colonel Mustard

Showing off this season's hottest hue in a mustard David Koma mini and bejewelled platforms

Dragon lady11 of 20

Dragon lady

Watch out Daenerys Targaryen! Blake's John Galliano oriental co-ords look FIERCE

Wrap star12 of 20

Wrap star

Yes it might look a teeny bit like Hugh Hefner's bath robe, but if anyone call pull off this Kristinit dress, BL can

Starry starry night13 of 20

Starry starry night

Quite frankly, Blake could have a sheer star body stocking on under there and we'd still think she looked incred

Lady in red14 of 20

Lady in red

Phenomenal in red feathered Monique Lhuillier paired with side-sweeping retro waves, the cutest quirky fish clutch and statement studs

Pep talk15 of 20

Pep talk

A mega printed peplum is allllll we want in our wardrobe, thanks to this flawless look

Earning her stripes16 of 20

Earning her stripes

Very St. Patrick's Day, but we like it!

Peachy keen17 of 20

Peachy keen

Mixing grey and peach tones isn't something we'd usually put together, but Mrs Reynolds makes it work. OBVS

Printscess charming18 of 20

Printscess charming

So many colours, patterns, materials and shapes all come together to make this wonderful Valentino mish-mash

On the fringe19 of 20

On the fringe

Blake tones down her statement Belman tasselled skirt with a classic black top and chic, sophisticated hair and make-up

Flower power20 of 20

Flower power

This Ralph & Russo frock is beyond dreamy. We love Blake's addition of chunky gothic jewels

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