Jess Glynne helps BT break records to launch their Beyond Limits campaign

It's BT's biggest campaign in over 20 years

Jess Glynne BT Beyond Limits

by Carl Smith |
Updated on

Jess Glynne's no stranger to breaking records. Not only does she has she managed to rack up the most UK number 1 singles for a British female artist (she's managed seven, fact fans); but now she's ended up in the record books once again with BT.

Last night (October 17th), BT celebrated its brand-spankin'-new mission to go Beyond Limits by breaking a Guinness World Record for the largest indoor drone show at London's Wembley Arena.

Casual.

Jess Glynne - BT Beyond Limits
©Getty

The well fancy show - hosted by Strictly Come Dancing's Tess Daly and attended by a load of famous faces including Reggie Yates, Dancing on Ice star Vanessa Bauer and Binky Felstead - included an iconic performance from Jess as she belted out banger after banger.

As Jess finished her set with I'll Be There, 160 drones ascended into spectacular formations against a backdrop of the new BT brand.

Oh, and guess what? Said drones were coded by kids from St Joseph’s school in Islington, London. MIND BLOWN.

BT's Beyond Limits campaign - the brand's biggest in over 20 years - includes a commitment to digital skills training for 10 million people as part of their new 'Skills for Tomorrow' programme.

"We’re working to remove the barriers of today to help release the potential of tomorrow, and a huge part of that is providing the skills that will help children prepare for and shape the future," said Marc Allera, CEO of BT’s Consumer division.

"With the help of the children at St Joseph’s, just some of the millions who will participate in our Skills for Tomorrow programme, we’ve created this record-breaking event to celebrate what is possible when you work together to go beyond limits."

NICE WORK.

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