In all the excitement surrounding this year's John Lewis Christmas advert, we're getting a TAD sentimental.
Could it all be down to this fake video that everyone thought was the real thing?
Maybe.
It seems like love is well and truly in the (bloody freezing, may we add) air this season, with Prince Harry and Meghan Markle confirming that they're an item (and not with spooning banana pics this time), Gifty Louise apparently having the mother of all crushes on Matt Terry, and Lewis Bloor and Marnie Simpson being so in love that they're setting off wedding bell talk on Instagram with pics like this.
But they're not the only ones it seems.
Even though 2016 has seen some of our FAVE couples split (still not over Taylor Swift and Calvin Harris, BTW), it looks like there's something in the celeb water that's making them all race for the aisle.
And the next couple to suggest they're taking the next step is Chloe Khan and Ashley Cain.
The Celebrity Big Brother star set tongues wagging when she showed off a bloody GINORMOUS sparkler on her engagement finger, before snapping a pic of a very white-and-weddingy dress she was wearing to the MOBO awards this weekend.
Is it just a coincidence that she's donned a white puffy gown and a bit of ring bling on the SAME DAY? Or is she trying out the combo to see if she fancies it? OR is she trying to give Ashley a massive hint?
It's a wedding we would LOVE to see. Can you imagine the party favours when they've both got wheels like these?
Invites directly to heat hq will be formally accepted.
Meanwhile, Chloe's Big Brother ex-lover, Stephen Bear, has decided to stop hanging out in grim hotel rooms with Jemma Lucy so that he can write his own horror film.
He's been writing what we are SURE will be a blockbuster hit in the comfort of his mum and dad's house.
So, er – yeah, that's a thing.
And Simon Cowell's old job is in equal parts fascinating and WTF.
Yes. The world is a VERY strange place to be, RN.