With everything this year's chucked our way, it takes a lot to shock us. Zara McDermott and Sam Thompson's split? Cool. Our wholesome, usually-unproblematic fave Gogglebox causing a load of controversy? Mildly unsettling. A rogue Love Island star joining Made in Chelsea? Meh.
We're numb to EVERYTHING, essentially.
But, in news that's left us shaken to our very core, it seems David Beckham's set to launch a brand new career we can't quite bee-lieve.
Yep - the footballing father of four is reportedly ready to 'start selling his own organic honey' after taking up beekeeping during lockdown 🤯🐝.
Remember, this is the man who made sarongs cool again. He can do anything he sets his mind to.
Not content with his launching Inter Miami football team, running his HOUSE 99 grooming brand and having his face plastered across Haig Club whisky campaigns, Becks is reportedly ready to produce his product under potential names D Bee, Seven Honey and Goldenbees.
With his own hives and all the gear at his Cotswolds home, David's said to have already met with stockists and manufacturers to create some, er, buzz around his latest venture.
Speaking to The Sun, a sneaky source-type revealed, "Beekeeping started as a fun hobby early in lockdown.
"But now David has become a bit obsessed.
"He has all the gear, and even built a hive. He finds it a total antidote to his mad London and Miami life."
Check out: Victoria Beckham's transformation timeline
Victoria Beckham's changing style
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The insider added, "But David is also very smart. He can see the logic behind adding to his already impressive business portfolio with authentic, clean and natural brands, which is what people are after nowadays.
"This isn’t about money, though - it truly is a passion project."
We'd put any money on Victoria having made the 'but you're sweet enough, babe' joke at least fifteen times already.