Oh David Beckham – you hunky, lovely, selfless man, you.
Becks has announced today that to celebrate his 10th year as a UNICEF Goodwill Ambassador he has launched a new campaign called 7: The David Beckham UNICEF Fund.
The campaign will help protect vulnerable children – providing protection and counselling to kids in El Salvador, provide water pumps and training on how to maintain them in Burkina Faso, and support breastfeeding mothers in Papua New Guinea.
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Speaking at a press conference this morning, Becks said: "I've been a Goodwill Ambassador for 10 years now and I feel so honoured to be part of UNICEF's amazing work for children.
"Today, the need to help children has never been greater and since retiring I have more time and I want to do so much more. That's why I am setting up this new fund with UNICEF.
"7 represents my ongoing commitment to helping children who need it most around the world. This is me stepping up my support - because I can, because I want to, because the outcome will help change the lives of millions of children."
The father-of-four added: "There are certain places that I can speak to the Prime Minister or the King of a country, because they're football fans, and they supported Manchester United or Real Madrid. My career has led to exactly this point.
"The hard work throughout my career has led me to be able to help UNICEF, because my fame and success on the field opens doors to exactly things like this, the protection of children and women around the world."
Speaking about whether his wife, Victoria Beckham, or children, Brooklyn, Romeo, Cruz and Harper will be getting involved, Becks said: "The children will be getting involved because I'm gonna make them! They're excited about that, they know what I'm announcing today.
"Victoria is working with the UN - which is very important because Victoria has a voice that people also listen to and respect and she's done some great work. Going forward, my children will be involved in this, and there'll be certain trips where they will join me.”