Poor Dom Lever. We're starting to feel a bit sorry for him, tbh.
If he's not being teased for arranging a public appearance in a kebab shop, he's being bullied for calling himself the 'King of Manchester' or being mocked by his Love Island co-star, Amber Davies.
And now he's dealing with yet another bout of trolling, after posting a cringe sponsored video on Instagram.
Yup, it's like Alex Beattie all over again.
The Love Island star shared a clip to all his followers, in which he was advertising the games app Snatch, but many people were quick to respond and say he looked "awkward" and "uncomfortable".
He told his fans: "Absolutely crazy night doing meet and greets at Oceana, and when I got back, I wanted to do something romantic for Jess, you know like Kem [Cetinay’s] treasure hunt."
"So I got a load of iPhone 8s and I dotted them around town. It was gonna be epic."
"The thing is, I lost my phone like a right tit and it had the only treasure map on it! Anyway, if you find any iPhone 8s you can have them, just don’t tell Jess.
"They’ll be on Snatch, its a game. Download it, go and find them."
Hmmm. Not the most subtle advertising we've ever heard there, Dom, hun.
While the game sounds pretty fun, tbh, social media followers were more interested in picking holes in his post.
One wrote: "You lost your phone?? what u filming this on then?" while another added, "The cringe factor is astonishing..."
Awks.
A third Insta user replied: "That was the most awkward 10 seconds of my life!! 🙈"
And another added: "OMG how does he get paid for this (sic)"
What do you think? Are people being harsh or is the video CRINGE AF? Let us know on Facebook or at @heatworld on Twitter