Ferne McCann gets a bum lift LIVE on Instagram

While our eyes have been glued to the telly watching Chloe Ferry and her stripping antics on this year’s Celebrity Big Brother, a new beauty trend has crept upon us.

The non–surgical BUM LIFT, which can be done in the comfort of your own home (with CBB on in the background?), is gaining popularity amongst the celebs.

We’re good, thanks.

Yep, this is quickly becoming the hottest procedure right now as Loose Women panellist Katie Price recently broadcasted her bum lift on Instagram with the caption: "So pleased with the first treatment @shanecooperul #nofilter."

Now TOWIE star Ferne McCann has followed in Katie’s footsteps and has shared a video of her lift with her 1.5m followers, saying: “I want to feel sexy and confident in my bikini this summer so this plus GYM is a giving my a kick start!”

Don’t worry, if you’re confused like us, she narrates throughout the whole thing.

“I’m having my head to toe treatment with Shane Cooper and as you can see we’re starting off with the most important place… the booty.”

Shane goes on to explain that the non-surgical procedure involves “dynamic muscle activation and “fat reduction” using radio frequencies.

Shane meet Kim- K, Kim-Kmeet Shane.

In the footage Ferne is having her treatment done while lying on a table in a pair of sheer red pants and a black vest top.

She followed up her revealing video with a sexy selfie, striking a pose on the treatment table, captioning it: “Why be moody when you can shake your BOOTY. @shanecooperuk is doing wonders for me… Sculpt, smooth, firm and contour baby.”

We wonder who’ll be next to shake their booty onto Shane’s list of patients.