When we say Frankie Cocozza, what springs to mind - bird-nest hair? Lashings of guy liner? Or maybe the fact that he had a list of women's names tattooed across his actual bum at just 18 years old?
The Brighton-born singer was in the X Factor line-up alongside winners Little Mix FIVE WHOLE YEARS AGO.
One way to make yourself feel old, eh?
The X Factor wannabe became famous for his hardcore partying habits, which ultimately had him thrown off the show way back in 2011.
There was also a TONNE of controversy surrounding him because as well as falling out of nightclubs in his ripped skinny jeans, he was supposedly well tight with Gary Barlow before going on to the talent contest.
WELL. Have we got news for you.
The cheeky chappy is still causing shockwaves - although this time, it's because he looks like he's cleaned himself up a HELL of a lot.
LOOK at his new hair!
He's gone all mature since he turned 23 this year, and has decided to ditch the man-glam make-up and backcombed barnet in favour of some curl-defining mousse and a wee bit of shadowy stubble.
WE KNOW. Whodda thunk it?
Frankie, who boasted that he was on The X Factor because he wanted to "get all the girls" (charmer, right?), is now part of a Brighton-based band known as The Telescreen.
He's also a big fan of loafers and shirts, and rumour has it those butt-tatts are getting the heave-ho along with his Pete Doherty-inspired image.
We LOVE a good transformation, and anything that means he'll never wear a grimy vest again gets a big fat YES from us.