Gemma Collins' fall down a hole on stage at the BBC Radio 1 Teen Awards has cemented the TOWIE star as a true icon of our time. She's now up there with the likes of Madonna, Naomi Campbell, Justin Bieber and Beyonce on the list of celebs who've totally pulled off an on-stage slip.
And we'll always be grateful for the memes (which Gem herself is on board with).
Despite seeing the funny side and carrying on with the show in true GC style, the fall did actually look pretty painful, so we're not surprised it left Gemma a little black and blue.
In a pic posted on her Instagram, Gemma's revealed the bruises left by the tumble and they're HUGE.
Look.
Fans were quick to comment on the snap, expressing their shock at the bruises.
One wrote: "Oh my god those bruises are horrendous!!! What a 👑"
"God gemma.those bruises.poor you. You still look great.xx," another added.
Others weren't convinced the marks were actually bruises. One commenter wrote: "Lol at the bruising comments, it’s shadow! GC posted a video earlier in this swimsuit and not a bruise in sight!"
Err, we think you kinda can.... But also, how SLAY is Gemma in that pink swimsuit?