Gemma Collins promotes Peta just days after fans are left ‘sickened’ by Sam Faiers’ fur coat

Gemma Collins - aka the GC - can always be counted on to cause a stir wherever she goes and perhaps that's why PETA (People for the Ethical Treatment of Animals) wanted her to be part of the iconic "I'd rather go naked than wear fur" campaign.

The anti-fur protest began in 1990 – that's 30 years ago today.

In celebration, Gemma posted a pic on Instagram of her lounging naked on pink satin, with oodles of pearls around her neck, blowing a kiss to camera.

The caption reads, "I’m proud to have been a part of this iconic campaign!

"After 30 years, @petauk is ENDING their #RatherGoNaked Than Wear Fur ads. Nearly every designer has stopped using fur AND cities and countries are banning it all over the world. Fur is DEAD."

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Unsurprisingly, the post received a lot of support from fans – but one comment stuck out for all the wrong reasons, "Yeah, except those awful sisters from TOWIE were wearing fur on their trip to new York recently, so maybe talk to them?"

The sisters in question are none other than Sam and Billie Faiers.

Sam wore what fans suspected to be a real fur coat on the trip and received a barrage of criticism,with people slamming her for wearing an "animal on her back."

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More of Gemma's followers asked her to talk to the Mummy Diaries stars, with another saying, "Gemma, please educate those sisters, you know them and they might listen to you."

In response to these comments another fan chipped in saying, "How is this Gemma's responsibility?"

Luckily way more of Gemma's followers discussed the campaign with Helen Flanagan writing, "Adore this Gemma 💗 you look beautiful x".

Lydia Bright added, "Well done Gem such an amazing campaign 💗".