Celebrities including Fearne Cotton, Rita Ora and Lily Allen have shown their support to those affected by the fire at Grenfell Tower block and urged Londoners to help if they can.
Jamie Oliver has told victims they are welcome to come to his restaurant in Westfield to be looked after and given food by his team. The restaurant is just over one mile away from the tragic scene.
Richard Branson tweeted his sympathies, and in a later Twitter post reported making a donation saying 'We're making a contribution to support people affected by #GrenfellTower fire.'
Rita Ora tweeted the addresses of places people in London could go to donate food and clothing to those who have been affected.
Fearne Cotton shared concern, love and prayer.
Lily Allen offered beds, lifts and cups of tea.
And Lauren Goodger tweeted that her heart went out to all those involved.
The fire broke out at around 1am on Wednesday morning (14th June). Grenfell Tower block is a 24-story building in West London, close to Latimer Road station. London Fire Brigade have now confirmed there have been a number of fatalities.
Our thoughts are with all those affected.