Gwyneth Paltrow wants her kids to take over Goop one day…

Hopefully they can sort that name out...


by Laurence Mozafari |
Published on

Gwyneth Paltrow wants her kids to take over her bizarre, high-end retail site, Goop, in the future.

The Oscar-winning actress admitted she founded Goop in 2008 as a “stand-alone brand”, should her daughter Apple and son Moses decide to take control of it.

“My dream would be that in 20 years people would sort of recollect that I had something to do with it… and my involvement would be less essential,” she told Bloomberg’s Market Makers.

We wonder if they'll be allowed to change the name?

She continued: “I never wanted to do a proprietary brand. I wanted it to be its own thing that my children can run one day if they want to!”

Gwyneth – who has been named one of the 30 most influential people on the internet by Time magazine – admitted she was “a fool” when she first started the company and "had no idea what I was getting myself into".

“But I have to say, it’s been incredibly rewarding and I learn so much every day. And we’re in a really exciting time in the business right now. It’s amazing to be the creative force and also to understand what’s going on on the fiscal side and with raising money and all of that. It’s very challenging.”

One of the challenges Gwen (and her kiddies) might have to deal with, is that the site is SO BLOODY EXPENSIVE, including washing up liquid for £43.70!

“I think there is sometimes a miscommunication. We aren’t a super-luxury site but we’re aspirational,” she explained.

“We have things on there that cost four US dollars (£2.64).

We have things on there that cost 500 US dollars (£330). I think sometimes that some of the criticism that Goop gets is because people haven’t actually gone to the site and looked around to see what we actually are.”

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