There's never been a weirder time to earn your living as a celebrity. For a start, the "talent" that made you famous doesn't make as much money as your side-hustle. Forget flogging records or raking it in at the box office: to be a wealthy star today, you also need to be a wily entrepreneur - think fragrances, footwear and, er, superfood tea made from Siberian mushrooms (let's face it, that could only be Joey Essex).
As Mrs Hinch proves, you can even become a millionaire by scrubbing the sink. With brand forking out £10k for one Insta-post (or nearly £1m if you're Kylie Jenner), it's never been easier to rake it in as a celeb.
Last year, economists calculated that appearing on Love Island for eight weeks is likely to earn you more dosh than studying at Oxbridge. But how much money do famous peeps really make? We poked around the accounts of every British celeb aged 30 and under, plus some even wealthier Americans.
Who is so minted they bought a Louis Vuitton bag for their baby? Who splurged £245k on flowers? And which reality star jetted 95 mates out of the Maldives? Let's find out.
Check out heat's Rich List 2019:
heat's Rich List 2019
30. Tom Holland, 23 - £3.5m
Tom might have pulled on his Spider-Man outfit for five Marvel films so far, but the actor earns far less than his superhero co-stars (Avengers: Endgamewas the highest-grossing film in box-office history, netting Robert Downey Jr an estimated £16m).This is partly because of Tom's young age, so expect his pay packet to soar over the next few years.
29. Billie Faiers, 29 - £3.6m
Since leaving TOWIE, Billie has banked £600k from The Mummy Diaries and £500k from partnering with fashion giant In The Style, plus extra dosh from her Minnies Boutique kids' clothes venture. It's good she's minted: her March wedding involved jetting 95 guests to the Maldives, costing an estimated £229k. Luckily, there was a big-money mag deal.
28. Alex & Olivia Bowen, 25 & 28 - £4.3m
HOW THEY MADE IT: The toned 'n' tanned twosome were only runners-up in 2016, but they are by far Love Island's wealthiest contestants. Olivia landed a This Morning presenting gig (£200k), launched a "honeymoon capsule collection" for Quiz (£200k) plus has her own TLC reality show with ex-scaffolder Alex. Meanwhile, he's also modelled for BoohooMAN and Gym King, plus rakes in an estimated £500k a year from milking the lucrative PA circuit. HOW THEY SPEND IT: Holidays (New York, Barbados, Maldives, Sri Lanka) with lots of gallivanting around on yachts and guzzling Champagne in plunge-pools. Plus, their ritzy 2018 wedding, and doggie costs for pampered French bulldogs Winnie and Reggie.
=27. Jess Glynne, 30 - £4.4m
She's the first British female singer to score seven number one singles in the UK, but it's touring that makes money. Jess snagged £1.3m supporting the Spice Girls on their stadium tour this summer (£100k a night), and earned extra bucks licensing songs to advertise M&S ready meals and Jet2holidays. She keeps costs down by living with mum and dad.
=27. George Ezra, 26 - £4.4m
Clean-cut George is proof nice guys don't always finish last. Staying At Tamara's was the biggest-selling artist album of 2018, while Shotgun topped charts across the globe. The Brits-winning bard isn't splashy with his cash: he's spent spells living on Norfolk pig farms and in Barcelona Airbnbs, plus he has a weakness for 20-hour audiobooks on Tudor history.
5. Maisie Williams, 22 - £4.5m
Maisie was just 12 years old when she started playing child-warrior Arya Stark in Game Of Thrones. Rumoured to have earned £158k per episode, she's built a nice little nest egg. Next? A budding career as a tech-entrepreneur – she launched social media app Daisie earlier this year.
24. Tommy Mallet, 27 - £5.2m
Tommy isn't the first TOWIE star to launch a spin-off business, but he's been the most successful. The trainers from his Mallet footwear firm are stocked across the world (including Harrods) and worn by stars ranging from Drake to Craig David (at £170 a pair, they're not cheap, either). The business made £4m last year, not bad for a lad who left school without any GCSEs.
=23. Joey Essex, 29 - £6.3m
When Joey appeared on Through The Keyhole recently, viewers were surprised that somebody so dim-witted could own a £1.6m mansion, plus a £250k Lamborghini, and afford £140 lime-green socks. Joey's raked in £500k from fragrances, £250k from The Jump, plus gets £50k per PA. His next venture? Chaga Cha, a "superfood tea"made from Siberian mushrooms. We kid you not.
=23. Sam Faiers, 28 - £6.3m
Her clothing businesses All Bits London and MyLittle Darlin' turn over a tidy profit for Sam, while she's also no slouch in securing high fees (£750k for her book deals, £600k for The Mummy Diaries, £250k advertising Pampers). It's enough to keep her in spray tans and nail extensions for life…
21. John Boyega, 27 - £6.6m
As Finn, he's helped reboot the Star Wars franchise, becoming one of Hollywood's most in-demand actors. Official accounts show that John's UpperRoom Entertainment company earned £2m in 2018. With all that dough, he's bought his parents a new home, plus a Jaguar for his dad.
20. Dev Patel, 29 - £7.5m
It's hard to believe it's been over ten years since Slumdog Millionaire catapulted Dev to global fame as a shy teenager. Since then, he's racked up Oscar nominations and high-profile roles, such as playing the lead in upcoming The Personal History Of David Copperfield. Seems to be a sensible spender, his only addictions are Gucci suits and swanky hotel suites.
19. Nicholas Hoult, 29 - £8.3m
He's starred in five X-Men films, which have generated millions at the box office and a small fortune for the former Skins star. He largely shuns the limelight,living a low-key existence in LA with US model girlfriend Bryana Holly and their 18-month-old son.
18. Daisy Ridley, 27 - £8.4m
Accounts published by Daisy's company, Fawks Ltd, show she earned a massive £3.8m in the year up to May 2018. The career of the Star Wars actress has truly gone into orbit, but she's unostentatious in her personal life: riding the Tube, driving an electric car, flying economy and refusing to buy a dishwasher.
17. Sophie Turner, 23 - £8.5m
HOW SHE MADE IT: Sophie was set up for life at the tender age of 20, thanks to her Game Of Thrones cheques (for the final series she reportedly banked £158k an episode) plus netting a cool £2m for X-Men: Apocalypse. Fronting Louis Vuitton campaigns and starring in this year's Dark Phoenix should top up those coffers nicely. HOW SHE SPENDS IT: Sophie has Westerosean levels of spending, as showcased by her recent weddings to Joe Jonas (a £460 Vegas service, plus a second celeb-studded affair in a French chateau), where she wore a bespoke Louis Vuitton dress, an engagement ring rumoured to cost £120k, and went on a £8k-a-night Maldives honeymoon. Even her hen do was epic: Sophie flitted friends around Europe on a private jet, stopping in Berlin, Prague and Benidorm.
16. The 1975, £10.9m
In 2017, singer Matt Healy (the son of Denise Welch) spent seven weeks in rehab in Barbados to battle his heroin addiction, which wasn't cheap. He's bounced back with gusto – The 1975 have since won Brit awards and netted millions, thanks to last year's A Brief Inquiry Into Online Relationships album and world tour.
15. Dua Lipa, 24 - £11.8m
Despite making money from bangers such as New Rules, Dua's £2.9m wasn't enough to scrape her into 2018's Rich List. Since then, her earnings have shot up by £9m in the last year, thanks to touring, and big-money deals with Jaguar, Adidas, Pepe Jeans and YSL. Dua also owes her riches to being a real grafter. She's been known to work the merchandise stand at her gigs.
14. Stormzy, 26 - £12m
Stormzy's historic headline set at Glasto this summer marked the moment he became a household name. The grime artist does splash out: he hired out Thorpe Park for his 23rd birthday, has a sizeable Deliveroo habit and recently bought a £15k guard dog. But he's not too big for his boots, either. His Stormzy Scholarship currently funds tuition fees for four students at Cambridge Uni.
13. Rita Ora, 28 - £17.8m
Last album Phoenix failed to make the Top 10. Rita's fortune has never come from music, though, rather lucrative sponsorship deals (Adidas: a rumoured £1.5m; Coca-Cola: £1m) and TV work (a reported £1.5m for X Factor and £1m for The Voice). Property includes a £3.5m London penthouse next door to the Beckhams, and a £1.5m mansion for her parents in their native Kosovo.
12. Aaron Taylor-Johnson, 29 - £21m
Aaron's raked in so much cash from films such as Kick-Ass, Godzilla and Avengers: Age Of Ultron that he freely admits to only working three months a year, spending the other nine months living on an LA nature reserve with director wife Sam (herself worth £16m), four kids, three dogs and six chickens.
11. Sam Smith, 27 - £34m
Thanks to a high-flying City broker mum, Sam was born into money. However, the singer, who recently came out as non-binary and uses the pronoun "their", is entirely self-made. Their two albums have sold 20m copies, while The Thrill It Of It All enormo-tour grossed $86.1m/£69m and sold 1m tickets. The star recently snapped up a London mansion for £12m, too.
10. Zayn Malik, 26 - £38m
Zayn hasn't mopped up the post-1D riches like his former bandmates, thanks to poor record sales (last album Icarus Falls scraped in at No. 77 in the charts) and a stage-shunning anxiety disorder that prevents him from performing live. Still, design work for Versace and The Kooples means he's got enough to afford hair dyes and tattoos for the forseeable future.
9. Cara Delevingne, 27 - £39.5m
The actress and catwalk queen hauled in an eye-watering £21.5m last year. It's a payload she's mostly earned by returning to modelling, plus as director of her family's property empire. Her LA home is kitted out with the spoils of that wealth: gold stripper pole and Playboy pinball machine.
8. Liam Payne, 26 - £44m
In 2014, 1D were earning a mind-boggling £202k every day. Those glory days might be gone, but the generous royalties means he still manages to fund his globe-trotting A-list lifestyle hanging out with the likes of Naomi Campbell and going down the gym with Mark Wahlberg. There's also Liam's £5m post-Cheryl "lad-pad" mansion with its football pitch, snooker room and an astronaut on the driveway.
7. Louis Tomlinson, 27 - £46m
It's been a harrowing few years for Louis after mum Johannah and sister Félicité both tragically passed away. The ex-1Der has continued to work, releasing new music and judging last year's X Factor, which earned him £4m. Louis owns several homes, although he recently put his four-bedroom Hollywood mansion, with its infinity pool and wine cellar, up for sale at £5.3m.
6. Little Mix, £50m
The Little Mixers are worth around £12.5m each thanks to sales from five albums, arena-slaying tours, merch sales and, of course, endorsements galore (everything from Union Flag M&Ms to Micellar face wipes and USA Pro sports bras). They've invested it shrewdly, too, spending over £10m on property, including homes for all their mums.
5. Niall Horan, 26 - £54.8m
Niall's 81-date Flicker world tour is believed to have netted him £8.8m last year. However, friends have been mouthing off to the Irish press about their worries that Niall will "blow the millions he's earned" due to foolish spending sprees and his Modest! Golf management company that recently owed £859k to creditors on its tax return.
4. Emma Watson, 29 - £57m
Aged just 21 when the final Harry Potter film was released in 2011, Emma founded her fortune in her Hermione Granger years, topping it up with £12m from 2017's Beauty And The Beast. Apart from a £2.8m London home (as revealed in the Panama Papers), she has few indulgences, and mostly uses her wealth to promote a feminist book club and donate £1m to anti-harassment campaigns.
3. Harry Styles, 25 - £64m
HOW HE MADE IT: Since leaving the 1D cash-cow, the money's rolled in from Hazza's solo career, including an estimated £12m from his 2017-18 world tour. A lucrative £8m deal as Gucci ambassador has also fattened his wallet, including being the face for their new genderless fragrance.HOW HE SPENDS IT: In London, there's the £8.8m mansion that he recently bought because a stalker had taken to sleeping outside his other £2.4m home. In Los Angeles, where he spends most of his time, there's the £6.5m Hollywood home, fleet of supercars. Meanwhile, he splurges on zany medical fads, including transcendental meditation and a "cold sauna" that makes his eyelashes freeze.
2. Daniel Radcliffe, 30 - £90m
HOW HE MADE IT: By playing boy wizard Harry Potter in the money-spinning franchise, of course. The first movie (2001's Harry Potter And The Philosopher's Stone) was released when Daniel was 12 and netted him a reported £1m. By movie number eight (2011's Harry Potter And The Deathly Hallows – Part 2), he'd chalked up an impressive £15m fee. HOW HE SPENDS IT: Modestly. Daniel's cleverly played the property market with a £17.5m home, plus another one in Melbourne, Australia. Daniel's more likely to indulge his reading habit and spend money on books. He did once buy a mattress for £13k though.
1. Ed Sheeran, 28 - £170m
HOW HE MADE IT: Ed has nearly doubled his wealthwithin the past year, thanks to his two-year divide tour.His ability to compose catchy choruses has seen Ed shift 150m records worldwide. Even his cast-offs are mammoth hits, for the likes of Justin Bieber, Rita Ora and Anne-Marie. The £5.9m he paid on tax last year barely dents this fortune. HOW HE SPENDS IT: Taking over most of Suffolk with his ever-expanding "Sheeranville" mini-village. After buying a 16th-century farmhouse in 2012, Ed's since splurged a further £3.7m snapping up nearby properties. The estate has become so big, it now includes a £500k wildlife pond, private beach, four-room treehouse, five-a-side football pitch, and a pub in his garden dedicated to wife Cherry Seaborn. Then there's the £20m mansion in London. Ed's no tightwad when it comes to his mates, either, buying Porsches and Range Rovers for his crew.
Get your hands on this week's heat magazine for even more proper rich folk; including the 5 most bankable 2019 Love Islanders and top 5 female social influencers - OUT NOW.