Panicked Holly Willoughby: ‘I’m not a diva!’

She’s dreading the public backlash

Holly Willoughby diva pay rise This Morning legal battle

by Charlotte Oliver |

She’s worked hard to earn her title as the ultimate girl-next-door and smiley face of morning TV, and has a huge fanbase. But, according to insiders, Holly Willoughby is concerned that her glowing public reputation is hanging in the balance, as the stakes are raised in her legal battle against her former management.

As heat recently told you, the TV presenter has been weighing up her options – and even considering quitting This Morning – after the YMU Group demanded 15 per cent of her future earnings (they’re allegedly entitled to a cut of her pay as they negotiated her original contract).

Holly Willoughby This Morning pay rise diva

Last week, it was reported that ITV were considering giving the star a massive pay rise to compensate for the losses she might make if she loses her legal dispute, as they’re desperate to keep her on the morning show.

While Holly hasn’t asked for a raise, we’re told she’s nervous about what the public will think as a result. And sources tell us she’s worried about being labelled “TV’s biggest diva” – when, in fact, she’s anything but.

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“Holly feels so uncomfortable when it comes to money,” says an insider close to the 40 year old, who left YMU Group last year and set up her own company, Roxy Management.

“That’s how she got into this mess in the first place, as she hated discussing it and just wanted to get on with the job at hand. She’s worried the public will label her a diva, especially with everyone going through such a hard time right now, and she’s very conscious of celebs having it easier than many. This whole story about ITV coming in with a big-money offer to help is making her feel uneasy.”

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Read more in the latest issue of heat magazine – OUT NOW ©Bauer Media

Holly’s legal battle has certainly put a negative spin on what has otherwise been a successful year for her career-wise. Not only is she considered to be an irreplaceable face on This Morning and Dancing On Ice, she also has her own bedding range, brand deals with M&S and Garnier, and will be releasing her book Reflections later this year.

But despite all this, she does really care what the public think of her. “She’s been turning to friends like Emma Bunton and Philip Schofield more than ever for support,” we’re told. “She feels like this is a cloud hanging over her and is hoping that things don’t turn ugly.”

Read more in the latest issue of heat magazine – OUT NOW.

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