This Morning presenter Holly Willoughby has taken to Instagram to share a moment in which she was utterly baffled. The 37-year-old, who was recently confirmed as Ant McPartlin's temporary replacement for I'm A Celebrity... Get Me Out Of Here!, revealed that she was walking past the Harvey Nichols flagship store in Knightsbridge, London, when she was forced to do a double take.
Posting a photo of the front of the store, Holly wrote, 'Seriously thought I was dreaming driving past @harveynichols today... changing their name to celebrate women this month #hollynichols 💕' [sic]
Fans were loving the switch-up, with one writing, 'That is amazing, love this!' as another commented, 'I thought the same when I was on their website last night! Glad it’s not just me!' and one other wrote, 'How cool! They picked a great name.'
The switch-up is part of Harvey Nichols' new campaign to celebrate women, Let's Hear It For The Girls, which will take place throughout the month of September.
Who's replacing Holly Willoughby on This Morning when she heads to Australia for I'm A Celeb...?
Radio This Morning Holly Willoughby replacement slider
1 of 18Swipe through to see who could be replacing Holly Willoughby on This Morning...
2 of 18Amanda Holden
Amanda Holden is currently the favourite to replace Holly Willoughby on This Morning when she flies out to Australia later this year. Coral's Harry Aitkenhead said, "Amanda stepped in for Holly back in 2014 when she was on maternity leave and she's our favourite to help Phillip once again whilst Holly goes into the jungle."
3 of 18Emma Willis
Rylan often works well with Emma Willis, who is his Celebrity Big Brother partner. They presented together earlier this year and went down an absolute treat with viewers.
4 of 18Rylan Clark-Neal
Rylan Clark-Neal is a regular face on This Morning - he had a long stint on the show as a showbiz reporter, and occasionally stands in as a presenter when the regular hosts are away.
5 of 18Rochelle Humes
The Saturdays singer Rochelle Humes may be currently presenting Lorraine whilst Lorraine Kelly is away, but it wouldn't be too difficult to hop to a different ITV set, we're sure. She's also presented the show in the absence of other presenters before, too.
6 of 18Gok Wan
Fashion guru Gok Wan was a huge hit with viewers when he hosted the show alongside Rylan Clark-Neal earlier this year, so perhaps he'll return whilst Holly's down under.
7 of 18Eamonn Holmes and Ruth Langsford
Eamonn Holmes and Ruth Langsford present This Morning on a Friday and also when Phillip and Holly are on their holidays. Could it be that Phillip will step aside too, and make way for the two to continue their partnership?
8 of 18Fern Britton
Fern Britton was the face of This Morning for a whopping 10 years, presenting the show alongside current host Phillip Schofield and formerly John Leslie between 1999 and 2009, when she left on her 52nd birthday. She'd be the perfect stand-in!
9 of 18Sarah Greene
Sarah Greene has been presenting on TV since 1980, and previously worked with Phillip on Going Live! for six years. She stood in for Holly and presented with Phil once again on This Morning a number of times last year.
10 of 18Christine Lampard
Although Christine Lampard (née Bleakley) is often a stand-in for Holly Willoughby and has presented alongside Phillip before - they're good pals - she's heavily pregnant and will most likely have given birth and be on maternity leave by the time I'm A Celeb...! comes around. But who knows!
11 of 18Alison Hammond
Alison Hammond is an absolute HOOT and is well-loved by This Morning viewers for her occasional segments - who can forget that moment she surprised an elderly lady in her home with Ainsley Harriott?! More of that please.
12 of 18Jeremy Kyle
Although he has never presented This Morning, talk show host Jeremy Kyle has stepped in to present Good Morning Britain a fair few times over the last year or so - could he do the same for This Morning?
13 of 18Richard Madeley and Judy Finnigan
Richard and Judy were the OG presenters on This Morning, hosting from the very start in 1988 to 2001. The husband and wife duo went on to have their own show, entitled Richard & Judy, so perhaps they'll return to their roots in Holly's absence.
14 of 18Vanessa Feltz
Vanessa Feltz has been a TV personality since 1992 - so she's VERY experienced. Having previously presented the show, she wouldn't be a stranger to the show.
15 of 18Ben Shephard
Ben Shepherd is a regular face on the ITV circuit - not only is he a regular presenter for Good Morning Britain, he also hosts daytime challenge show Tipping Point. He's an official stand-in on This Morning, so he could be a front-runner to present the show.
16 of 18Caroline Flack
Caroline Flack seems to be EVERYWHERE at the moment after the success of her presenting stint on Love Island since 2015, which means that she very well could be take up the This Morning reins.
17 of 18Mollie King
Strictly Come Dancing star Mollie King presented This Morning throughout August this year, so she's got the experience! She even looks a titchy bit like Holly... Well, they're both blonde at least. Coral's Harry Aitkenhead added, "Mollie King is another in the mix and as a hugely popular figure at the moment would certainly go down well with the viewers."
18 of 18Olivia Attwood
Love Island 2017 star Olivia Attwood has appeared on This Morning as a presenter previously, so there's a chance she could take over Holly's role.
Group marketing and creative director Deb Bee explained, "This is a month of events celebrating women, those who have inspired us in the past and those that continue to do so today.
"Our Knightsbridge flagship now has four floors dedicated to women’s wear — and we’ve ramped up our range of beauty services to suit women’s often demanding lifestyles."
The store has also reportedly spray painted quotes from famous women onto the pavement outside its premises, featuring words said by women such as Melinda Gates and Coco Chanel.
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