Unless you've been on a social media cleanse over the past week, you'll notice your entire Facebook, Twitter and Instagram feeds have been filled with the current craze sweeping the nation, 10-year challenge.
Celebrities all over the world have been getting involved, simply posting a photo of themselves from 2009 and another of what they look like in 2019, and it's fair to say there's been some INCREDIBLE transformations.
Now, This Morning presenters Holly Willoughby and Philip Schofield have chosen to get involved, leaving fans in shock at their transformations (or not so much in Phillip's case).
Posting a photo of the pair from way back in 2009, when Holly was pregnant with her first child, the message read, 'Here's our #10yearchallenge - we don't think @hollywilloughby and @schofe have changed a bit! #thismorning'. [sic]
The second photo showed the popular presenting duo on a more recent episode of the daytime show, basically looking exactly the same!
Despite Holly's hair being a little shorter and Philip's hair being a lighter shade of 'white', fans couldn't really tell the difference, with many thinking they actually look younger.
One user joked, 'Must be 10 Minute Challenge... @hollywilloughby and @schofe looking fabulous ❤️', with another adding, 'Why does @schofe look younger 10yrs later 🙄🙈? I need his face cream 😂x'. [sic]
A third then wrote, '@schofe looks same @hollywilloughby looks 10 year younger !!!!'. [sic]
Check out the BEST celebrity throwback photos:
10 Year Challenge: The BEST celeb throwback pics from 2009 - slider
1 of 15Cheryl
Ah, 2009. When tiaras were the ultimate accessory.
2 of 15Ant McPartlin and Dec Donnelly
Okay, so now we feel old.
3 of 15Simon Cowell
Pretty much the same, tbh.
4 of 15Holly Willoughby
Pregnant Holly was rockin' some emo black eyeliner at the 2009 BRITs.
5 of 15Kylie Jenner
12-year-old Kylie was a fan of the full fringe back then. SAME, babes.
6 of 15Kim Kardashian
Who knew Kim K was into rock back in 2009? Move over, Gene Simmons.
7 of 15Ariana Grande
16-year-old Ari didn't discover ponytails for a few more years.
8 of 15Justin Bieber
Two words: THAT FRINGE.
9 of 15Kendall Jenner
Can we discuss how fresh-faced 14-year-old Kendall Jenner looks?
10 of 15Caitlyn Jenner
Caitlyn owned her transition in an inspirational post about the #10yearchallenge, saying: "Now THAT is a #10YearChallenge Be authentic to yourself ud83dudc9c."
11 of 15Phillip Schofield
Is Phillip Benjamin Button or something? The chap's ageing in REVERSE.
12 of 15Selena Gomez
Adorable.
13 of 15Taylor Swift
Taylor in 2009, way before she met a certain One Direction member or Kanye West.
14 of 15Caroline Flack
So indie, hun.
15 of 15Victoria Beckham
Posh Spice said Goodbye (pun very much intended) to her famous 'Pob' hairstyle in 2009 and went for a more drastic black pixie crop.
Meanwhile, it was recently revealed that This Morning will now be shown on Sundays!
From the 20th January 2019 an hour-long episode of This Morning will air at 10.30am every Sunday and feature handpicked moments from the week plus brand new, exclusive content hosted by Eamonn Holmes OBE and Ruth Langsford.
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