James Blunt, AKA, the reigning champion of self deprecation has released a promotional video for his new album The Afterlove.
Using the occasional embarrassment (and subsequent secretive nature) some Blunt fans have as a comedy weapon, James has set up a sort of support group for lovers of his music.
As one woman struggles to speak in a seemingly serious support group circle, Blunt reveals himself next to her and says, "It's OK, Claire. We're all James Blunt fans here."
He's here for you, guys. If you love his music, that's okay. You're not the only one.
Genuinely best promo vid for an album we've seen in ages. But who expected anything else?