Jay Z personally calls Tidal users to say thanks for joining up

For $19.99 a month (or $9.99 if you get the standard Tidal subscription) you get all the latest tracks, music videos and…a personal call from Jay Z is you’re lucky.

An executive for Tidal, Vania Schlogel, has revealed that after kicking off the music streaming service last month, Jay took to the phones and cold called some of his customers.

“He called some of his fans and one of them made the funniest comment,” Vania said. “[The customer] said 'This is the best customer service call I've ever received’”.

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Jay’s come under fire for launching Tidal, which he says is trying to protect artists from people taking their ‘art’ for free, with some people saying he’s using the business to further line his pockets.

During a talk at New York University's Tisch School's Clive Davis Institute of Record Music, he told the audience: “For us, it's not us standing here saying we're poor musicians. If you provide a service, you should be compensated for it.

“And not just artists - just think about the writers and the producers. Like an artist can go do a Pepsi deal or something... they can go get an endorsement deal... and... go on tour and sustain themselves, it helps their lifestyle.”

He added: “But what about the writers who do that for a living? The producers? That's it for them... I think we'll lose a lot of great writers in the future because you have to do something else, because you can't sustain a lifestyle, and I think that's a shame. That someone has that talent and just isn't being compensated.”

We think you need to compensate more users with some phone calls, Jay. And maybe put Beyonce on the phone…