And apparently, it reeks of Selena Gomez and The Weeknd.
The pop prince reckons showbiz’s newest lovebirds are all for show just so they can flog some more music.
Cynical? He may have a point.
Funnily enough, their new romance leaked just before the release of The Weeknd's track, Party Monster, which name-checks Sel-Gom.
Biebs and Selena dated between 2011 and 2015 – and he reckons it’s not the first time she’s faux snogged someone for publicity.
Read: Nick Jonas, Zedd and even Bieber himself. Ouch.
And now it's the turn of The Weeknd, aka Abel Tesfaye.
Let’s look at the evidence.
First, Sel and The Weeknd went for a PDA-heavy dinner in LA.
Then she was seen playing said song while conveniently being papped in LA.
Normally when a celeb couple get together for real they do ANYTHING to hide it from us all.
You know, camping out in the bogs of restaurants so no one see them, not being seen in public without the protection of a gimp mask – that kind of thing.
But Selena and The Weeknd can’t get enough of each other.
Or the cameras.
Possibly throwing darts at a picture of them is his ex Bella Hadid who’s not best pleased with the latest coupling.
She thinks Selena is breaking rule 791 of Taylor Swift’s girl squad code, which is never, ever, ever sniff round a girlfriend’s ex.
EVEN if it’s for a huge publicity stunt and will benefit them all.
It looks as though someone’s going to lose one of their squad badges… (cough, Selena).
Model Bella has hit Selena where it hurts and – GASP – unfollowed her on social media.
Someone get the Kleenex out.
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