Katie Price's new book is going to be a corker. How do we know? Because you don't get dressed up like a golden chick and pose by the remnants of a giant egg if you don't want people to read it, do you?
That's precisely what the Pricey did today, whipping the assorted media into an absolute omelette of frenzy by slipping inside a champagne coloured body suit and… well, see for yourself.
Katie, 38, has long known exactly what to wear to get maximum publicity for her various business ventures – remember when she forced Kieran Hayler into a unicorn costume to promote her TV show Katie Price's Pony Club?
Aaand there was that insane rainbow outfit she donned to plug a hair product.
You know what would be fun? If we just take a look back through all her maddest launch outfits EVER.
Check 'em out here:
Katie Price's maddest launch outfits
Katie Price outfit
Touching her actual downbelows for the UK's first (and hopefully last) National Foreplay Day in 2003
Katie Price outfit
Plugging an online poker site with Lord Charles Brocket (?) in 2004. What a pro
Katie Price outfit
Because nothing says 'casual game of bingo' than a woman molesting a City-worker fox
Katie Price outfit
Katie turned up to an actual film premiere (The Dukes Of Hazzard, FYI) wearing this get-up. Full props to Peter Andre's face and shoes
Katie Price outfit
Katie Price outfit
KP decided pink fluffy thigh-high boots would be the perfect footwear for the launch of a random perfume in 2003. What's with the cushions?
Katie Price outfit
Katie Price outfit
Promoting actual wifi alongside fellow glamour model Alex Best in the heady days of 2004. Did we even need to have the benefits of wifi explained to us in 2004?
Katie Price outfit
Katie Price outfit
Katie Price outfit
Katie Price outfit
Katie Price outfit
Katie Price outfit
Katie Price outfit
Katie Price outfit
Hmm, a hat made of iPods. This feels very much like 'peak 2005', doesn't it? Nope: 2010. Seriously.
Katie Price outfit
Because nothing says 'buy my new book 'cos it's well good' like wearing the actual front cover on your body
Katie Price outfit
"Rockabye baby in the treetop, when the wind blow the OH GOD WHAT IS WRONG WITH THESE CHILDREN???"
Katie Price outfit
Maybe she was going for a vibe of 'this perfume's so sexy it brings me to instant orgasm'. Unfortunately it comes across as 'holy f*ck I got some in me eye. GET ME TO HOSPITAL YOU PEONS'
Katie Price outfit
Katie Price outfit
Rumour has it that the entire front row of paps had to be moved back a metre to prevent anyone's eye coming out when faced with these baps.
Katie Price outfit
Katie turned to the sexy Santa staple for the launch of her 2011 novel, er, Santa Baby. She even brought ACTUAL reindeer with her to the photo call, which was sheer genius.
Katie Price outfit
Remember Katie's ill-fated magazine, Katie? Neither do we. It launched in 2011 and went for £3.99 a pop. heat magazine's £1.75, FYI.