Katie Price has the kind of longevity usually seen in Galapagos tortoises, or Dot Cotton, or the tradition of democracy – but even she wants to change it up a bit.
The 37-year-old has been dropping some pretty heavy hints about her next career move, and it looks like it’s going to be a gamechanger… except it’s not what you think.
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In a plug for the National Lottery that launched today, Katie talks about her ambitions for a new TV channel called KTV that will literally never leave her audience alone.
In a fake interview, she says there's "no such thing as overexposure - people love me!", and it's genius.
She also dresses up as a policewoman, a judge, a cowboy, er, an Egyptian and a clown - which is where these pictures came from a few weeks ago.
The idea is that KTV can only be created with a huge cash injection - cue the National Lottery - and there's a hashtag, #PleaseNotThem, and it's clever and funny and good.
Check out the video above. It's genuinely really good.
Katie Price lets her hair down in a BIG way at a Brighton nightclub
Katie Price parties at Brighton nightclub
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