Oh... Pricey. She's back again, several business ventures later.
The businesswoman has written books, released baby clothing ranges, fragrances and even a boutique iPod collection - not to mention a very sassy equestrian line. But her latest surprise? An APP.
Yes, you heard us right. Katie has released an app called Katie Price Official, which is free to download and will give superfans across the globe an access-all-areas pass to the 37-year-old's life.
Exclusive content will be featured, as well as an opportunity for fans to view all of Katie's social media feeds in one place. And as if that wasn't already overwhelmingly exciting - the app also gives us a chance to enter into live Q&A sessions with the former model.
And would you believe, as possibly one of the most indiscrete celebs on the planet, she's managed to keep the app top secret right up until the very moment that the app launched today. The photocall for the app took place earlier today, and Pricey made sure she was centre of attention with an ultra racy 'geek-chic' outfit, complete with heels, 'geek' style glasses and a super tiny skirt.
When speaking about her new business opportunity, Katie told the Mail Online: "My app has taken a different approach to the existing celebrity ones. Yes, it's a place where fans can go to get all of the latest exclusive Pricey news in one dedicated place but the Katie Price Official app is essentially designed to be a social network.".
Hmm. High 5 on your new app Katie, but we're not sure about how unique it could be. All sounds a bit Kardashian-esque to us.