Foolishness? Bravery? Sheer bloody mindedness?
Whatever you call it, Katie Price has revealed that she's up for a whopping THIRD trip to the I'm a Celebrity...Get Me Out Of Here! jungle.
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Katie made the exciting revelation on her Twitter account last night.
She even added three tongue out emoticons which we're choosing to indicate how delicious she finds the Bush Tucker Trials.
And a winking face emoticon indicating... flirting with ITV producers.
Yep, that's what the emtoticons mean. Lucky we speak fluent Pricey, eh?
Katie first entered I'm A Celeb in in 2004, shedding her old Jordan image and emerging as the beautiful swan, Katie Price.
It's also where the nation watched her and Peter Andre fall in love which was heartwarming and sick-inducing at the same time.
Katie's second trip to the jungle, in 2009, was not such a success, and she quit after nine days of being constantly chosen by the public for trails.
Will it be third time's the charm? It'd be fun finding out for sure.
Geordie Shore's Vicky Pattison is thought to be taking part in the next series, which begins in November.
Can you imagine a Pricey vs. Pattison showdown? That we would pay actual money to see.
Via our licence fee, like.