If Kendall Jenner is still worried her reality show will have a negative effect on her fashion career, she shouldn’t be because she’s been signed by beauty brand Estee Lauder.
Company bosses are planning on slapping her pretty mug right across digital, television and print advertising campaigns and hope her power on social media will help promote their products.
Kendall said: “It honestly feels like a dream to represent such an iconic beauty brand – it is an incredible honour and quite humbling.
“I found out when I was backstage at Paris Fashion Week, and all this time I’ve had to keep the news top secret.
“I am so excited to share it now and be part of Estee Lauder.”
Kendall has been a hit in the fashion world, walking in shows and appearing in campaigns for designers Marc Jacobs, Chanel, Givenchy, Balmain and Dolce & Gabbana among others.
She also had a 13-page feature in the December issue of American Vogue, shot by French fashion photographer Patrick Demarchelier, and her eight-page editorial in Interview crashed the publication's website when it went live.
Jane Hertzmark Hudis, Global Brand President of Estee Lauder, said: “Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way.
“She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estee Lauder to millions of young women around the world.”
Well done, Kendall!
GALLERY: Kendall Jenner and other stars walk for Chanel
Chanel Haute Couture A/W '14 fashion show: Kristen Stewart chops all her hair off, Kendall Jenner goes punk and more
1 of 11Kendall Jenner
We didn't realise Worzel Gummidge was back in fashion...
2 of 11Alice Dellal
Looking incredibly '80s and incredibly stylish in mega cool high-waisted floral trews and a polo neck
3 of 11Anna Dello Russo
ADR, ever the wallflower, went subtle as ever. For once, we actually really like this outfit though (minus the fur cuff)
4 of 11Jared Leto
Jared rocked up too. In cowboy boots. You could've at least avoided the puddles though, J...
5 of 11Kendall Jenner
Now she's walking for Chanel, it's fair to say Kimmy's little sis has firmly cemented her true calling in life as a supermodel
6 of 11Kristen Stewart
K-Stew's chopped off her long sweeping locks in favour of this tousled shaggy cut. We think it suits her face shape perfectly
7 of 11Kristen Stewart
At least the hair is momentarily distracting from those fishnet trousers...
8 of 11Poppy Delevingne
Newlywed Pops looked like she'd just stepped off the catwalk herself in her dove grey frock and plaited up 'do
9 of 11Lily Collins
The beautiful one looked as gorge as ever in her textured skirt (Chanel obvs), fringed bag and cute knit
10 of 11Kristen Stewart
Just hanging on the FROW
11 of 11Dakota Johnson and Kristen Stewart
The Fifty Shades Of Grey star did her fair share of A-list mingling