Heading into the I’m A Celebrity... Get Me Out of Here! jungle boosts your profile the moment your name is announced for the show.
But Kendra Wilkinson, 29, may have got a bit more than she bargained for on Tuesday when it emerged she was going in – her sex tape has swept the internet.
The reality star and former girlfriend of Playboy boss Hugh Hefner made the video with ex-boyfriend Justin Frye when she was 18 years old.
And the clip was leaked in 2010 which she has since said she found “extremely embarrassing”.
But a huge spike in people looking for the film occurred online on Tuesday ahead of her first appearance on the show this Sunday.
Kendra may choose to take her mind off her woes by attempting to find love in the jungle after splitting from her former NFL player husband Hank Baskett after he was accused of cheating on her with a transsexual.
She said: “I’m single for the time being. That is what I am trying to escape from. I am going to have some thinking time in the jungle.”
GALLERY: I'm A Celebrity Get Me Out of Here! 2014 official line-up pictures
I'm A Celebrity... Get Me Out of Here! 2014 OFFICIAL line-up pictures
1 of 40Gemma Collins
Age: 33Famous for: The Only Way Is Essex cast memberPhobias: "Claustrophobia, every single creepy crawly. I just have to see an animal and I jump!"Role in the camp: "I love to chat! I am looking forward to getting to know everyone"
2 of 40Gemma Collins
3 of 40Gemma Collins
4 of 40Gemma Collins
5 of 40Carl Fogarty
Age: 49Famous for: Legendary motorbike driverPhobias: "I am not fond of heights but lack of food, boredom and people are the three things I hate most!"Role in the camp: "Help with the daily chores"
6 of 40Carl Fogarty
7 of 40Carl Fogarty
8 of 40Kendra Wilkinson
Age: 29Famous for: US reality star and former girlfriend of Playboy boss Hugh HefnerPhobias: "Free fall, and I don't like bugs or snakes"Role in the camp: Party girl
9 of 40Kendra Wilkinson
10 of 40Kendra Wilkinson
11 of 40Kendra Wilkinson
12 of 40Craig Charles
Age: 50Famous for: Coronation Street actorPhobias: "None but I don't like the look of the eating trial"Role in the camp: Father figure and raconteur
13 of 40Craig Charles
14 of 40Craig Charles
15 of 40Vicki Michelle
Age: 63Famous for: 'Allo 'Allo actressPhobias: "Snakes and spiders but I am going to be brave"Role in the camp: Mother and a child!
16 of 40Vicki Michelle
17 of 40Vicki Michelle
18 of 40Vicki Michelle
19 of 40Vicki Michelle
20 of 40Jimmy Bullard
Age: 36Famous for: Retired footballerPhobias: "I hate snakes, spiders, all the animals you find in there!Role in the camp: Joker
21 of 40Jimmy Bullard
22 of 40Jimmy Bullard
23 of 40Jimmy Bullard
24 of 40Melanie Sykes
Age: 44Famous for: Television presenterPhobias: "Heights, claustrophobia - all that is required out in Australia!"Role in the camp: "I am not sure yet but I definitely won't want to be mummy!"
25 of 40Melanie Sykes
26 of 40Melanie Sykes
27 of 40Michael Buerk
Age: 68Famous for: One of the BBC's most respected newsreaders and war reportersPhobias: "There is no point saying you hate spiders as the next thing you know, you will be banged up with them! I am allergic to cats but there aren't any in the jungleRole in the camp: "To get on with people in a helpful way"
28 of 40Michael Buerk
29 of 40Michael Buerk
30 of 40Michael Buerk
31 of 40Nadia Forde
Age: 25Famous for: Model and singerPhobias: "Creepy crawlies, heights, the dark. I've made no secret of my fears!"Role in the camp: Chatting to everyone
32 of 40Nadia Forde
33 of 40Nadia Forde
34 of 40Tinchy Stryder
Age: 28Famous for: RapperPhobias: "I don't want to say anything to jinx myself"Role in the camp: Socialiser
35 of 40Tinchy Stryder
36 of 40Tinchy Stryder
37 of 40Tinchy Stryder
38 of 40Tinchy Stryder
39 of 40Jake Quickenden
40 of 40