Who knew the hot celebrity fashion trend of the moment would be, um, pink latex? Maybe it was inspired by the S&M shenanigans of Fifty Shades of Grey, maybe it's because these stars like squeaking when they walk down the street, but whatevs - it's a thing now.
Kim Kardashian and Rita Ora were spotted in VERY similar pink latex dresses at the same party for Madonna last night - prompting loads of people to be all like "Oh how embarrassing for them!".
To be honest, we doubt either gave a hoot if they were both dressed in something kind of similar - although, lest we forget, Kim is unlikely to be Rita's greatest fan due to Ora's acrimonious split with Rob Kardashian.
And each look did have subtle differences - Rita's outfit, by Atsuko Kudo, had a more bondage-y vibe with its metal studs, clips and collar, while Kim's was a bit more demure (as demure as a skin-tight, plastic bodystocking can be, anyway) with its high neck.
Both accessorised their looks with huge shaggy fur coats, and moody celebrity boyfriends.
TOP NEWS
This isn't the first time Kim's worn a latex look - remember when she sheathed her internet-breaking bum in a shiny black dress for her Paper magazine shoot? She also wore a pink latex frock that was even more revealing than this one at a perfume launch in Australia.
But now it's time for the inevitable verdict - who do you think wore the pink latex best? Comment below and let us know.