Kim Kardashian has sold everything from sex tapes to weird hair supplements, but there's always been a pretty transparent reason for her shilling: cold hard cash, plus the spectre of momager Kris Jenner lurking in the background.
But Kim's signed herself up to do a massive load of selling during this year's Super Bowl, having partnered with T-Mobile to get everyone to use more data on their phones.
Here's her official Super Bowl commercial, which will air this Sunday evening (or early Monday morning here in the UK) in one of the ad breaks.
In the skit, Ms Kardashian West deplores the "tragic" under-use of phone data, "data you could be using to see my make-up, my back-hand, my outfits, my vacations… my outfits", and begs phone users to start consuming their unused data. And it's actually quite funny.
She also strolls around an all-white art gallery with some of her Instagram snapshots framed on the walls, and there's some sad piano music in the background that really adds to the feel of it.
What do you think of Kim's Super Bowl ad?
You can catch it on Conan at 11pm on Tuesday 27 January, on truTV (freeview channel 68).
GALLERY: Before The Stylist - Kardashian special
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