Hands up who remembers their mum showing everyone their naked baby photos? Actually, it still happens sometimes.
And then there was the set that she put on the mantle piece in the living room, too.
Just count your lucky stars you weren’t born in the last few days, because even the cutest of babies now have to deal with their bath time pictures going up on Instagram.
Which is all lovely, but what happens next? Do they stay there forever? Or will Instagram fade into obscurity, like MySpace, only for those evil girls in the year above in secondary to discover those photos of you doing a wee in the bath in ten years time?! The horror.
Kim Kardashian, while North West is very cute, she might punch you for this at some point in the future.