Kim Kardashian now, and it feels like someone maybe needs to stage an intervention in Kim's life to address her compulsion to wear swimwear at all times.
We're serious – she's almost as obsessed with one-pieces as the Geordie Shore girls, and that's saying something.
Kim demonstrated her love for the newest addition to her extensive Lycra collection on Instagram, with yet another selfie of her wearing the everliving f*ck out of a black swimsuit.
"Pre photo shoot fittings," she casually captioned the snap.
The image had already racked up 1.1 million likes in 10 hours, but not everyone was happy with the Keeping Up With The Kardashians star's timing.
It came as two black people in the US were shot dead by police in separate incidents, prompting a new wave of #BlackLivesMatter activity across social media.
"Absolutely horrified that at a time like this you seem it appropriate to display such frivolous pics. It could easily have been your husband or your son. Your silence speaks volumes," commented one of her followers.
"With all going around us, this is best you can do. Go sit down and do something meaningful," wrote another.
"Married to a black man and u have a black son and daughter and u post this in the middle of the slaughtering of black prior instead of speaking up the world rlly is messed up," said a third.
In response, Kimretweeted this message from her good friend John Legend:
She then posted a link to one of the dead men – Philando Castile's – crowd-funding sites, along with an image of the police restraining him.
But her gestures were seen as too little too late for some of her fans, who questioned why she hadn't said anything about the shootings personally.