Kim Kardashian on her maternity fashion: “I wear long coats to cover my fat arms and ass!”

Kim Kardashian has opened up about her styling decisions during her second pregnancy.

The Keeping Up With The Kardashians star bluntly stated that "I wear long coats to cover my fat arms and ass!" on her redesigned website, which she unveiled at the Apple Store in New York along with her new app.

Kim was joined by sisters Khloe, 31, Kendall, 19, and Kylie, 18, who were also launching their own websites and apps. Kourtney, 36, also joined the press conference, even though her site is still under construction.

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Kim's website will focus on fashion, particularly the items she chooses during maternity. Meanwhile Kylie used her site to debunk rumours that she's had a boob job.

Along with explaining her use of long coats, Kim - who is due to have her second baby with Kanye West in December - explained that she was "mortified" when she looks back on the fashion from her first pregnancy.

"This time around, I know what I like — plus, I am confident and not trying to hide my bump. I actually want to accentuate it

"It's such a trip how your body grows and changes, and at the end of the day, you have to wear what you are comfortable in and what you feel good in."

Along with maternity style the site - which costs $2.99 per month, but comes with a seven day free trial - also features lots of topless pictures of Kim from her various fashion shoots. We're not really sure who it's aimed at. Would you pay $2.99 for it? Bearing in mind that could also get you a breakfast at Subway. Think carefully now, it's a big decision.