Kylie Jenner announced as new Puma spokesperson – and Kanye wont be happy

kylie jenner

by Sophie Bronstein |
Published on

It was only 12 days ago that Kanye West took to Twitter to reveal that there would "never be a Kylie Puma anything" - but it looks like there is definitely a Kylie Puma something going on now.

Puma have now officially appointed Kylie Jenner as their new spokesperson - and the Global Director of Brand and Marketing for Puma said "I am pleased and excited to be able to confirm that Puma is indeed working with Kylie Jenner. Kylie will be featured in the brand's Spring/Summer women's training campaign launching in April 2016". Awkward.

He then added "Kylie represents a fresh and exciting new era for fashion and we couldn't think of a more fitting and inflluential female to headline this campaign for Puma". We're pretty sure brother-in-law Kanye would disagree.

Kanye tweeted in early February that "1000& there will never be a Kylie Puma anything. That's on my family! 1000% Kylie is on Yeezy team!!!", and later added "Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!".

Kanye West, who's a rapper but has also just debuted his 3rd fashion line at New York Fashion Week may have been adamant that Kylie wasn't going to go ahead with the deal - but it looks like Puma's cool $1million may have tempted her.

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