Denim. We’ve always had a thing for it. Ripped, washed, tied - whatever, we just can’t get enough.
And when we say can’t get enough - we MEAN can’t get enough. Why? Because we’re now even denim-izing our HAIR!
But would a beauty trend really be a legit beauty trend unless one of the Kardashian-Jenner clan had tried it for themselves? Probably not. But thankfully Kylie Jenner uploaded a series of snaps at the weekend debuting her new midnight navy locks - a colour that closely resembles our darkest pair of Levi’s...
Celebrity hairdresser Adam Reed (of London’s Percy & Reed salons) is pretty much the pioneer of giving the hair an uber-cool wash of denim colour. He’s created a ‘hair menu' in association with L’Oreal Professionnel, which offers three different and very versatile denim hair shades - and there’s definitely one to suit everyone.
The first, a pale washed-out blue hue named Stonewash is best for light hair with naturally cool undertones - or so Adam recommends. The mid shade, Indigo, is said to be perfect for every skin tone and complexion, being able to “add depth to a tan or illuminate naturally pale skin”. And the darkest shade, à la Kylie J? That’s called Midnight Ink, and suits a natural brunette best.
Tempted? Take a look at Adam Reed’s Denim for Hair menu in association with L’Oreal Professionnel here and get in touch with your local L’Oreal Professionnel colour specialist to get booking!
We’ve dared to… Will you?