Just what is it with the Kardashians and their obsession with bums? If it's not Kim Kardashian getting hers entirely out for that Paper magazine shoot, it's Khloe cutting hers in half with a cheese-slicer of a bikini thong.
And now it's baby sister Kylie Jenner's turn to introduce the world to her bare butt, which she's done via the medium of a new video directed by photographer Sasha Samsonova.
The moody black and white mini film features Kylie sauntering around in black underwear and writhing around on a bed – just to make sure she knows we're all still watching.
It also has her fully clothed and snuggling up to a man who definitely isn't on-off rapper boyfriend Tyga.
In the video, Kylie does that thing that all 18-year-olds think makes them look sexy: stares down at the floor then slowly opens her eyes to look into the middle distance.
WE DID THAT. WE DID THAT TOO. BUT WE DIDN'T LOOK AS HOT AS KYLIE, LIKE, EVER.
The full video is on Kylie's app, but here's a sneak peek if you cba to sign up for it: