This year has been full of weird and edgy ways to promote albums (we're STILL reeling from Beyonce's surprise drop of Lemonade…), but Lady Gaga's tactic is perhaps the most novel.
She literally WENT INTO a record shop and moved her album Joanne to the front of each row.
Clever!
This would be a fantastic method, were Lady Gaga to have the time to visit every single music shop IN THE WORLD to do the same.
But we don't think she does.
BBC Newsbeat uploaded a video of her in action, captioning it: "If fans weren't already WELL aware of @ladygaga's new album, she's moved copies of #Joanne to the front of shelves."
We'd dig through THOUSANDS of CDs to get to Joanne, Gaga <3.
Series six of American Horror Story (starring Gaga) is in full swing, and she previously credited the show with helping with her anxiety and depression.
"I’m an actress now and that helps a lot," she told The Sun.
"I’ve tried to get off [my medication], but my doctor always tells me not to, that it's not safe for me.
"I’ve tried a lot of things but there is something about acting that has really helped. I'm a Stefani-Gaga hybrid and I want you to know the real me."
She also said she was so nervy on her first day of the job that she literally vommed in her Rolls Royce – nightmare!

"I was very nervous. All I have is my preparation time and Jesus to save me from possibly screwing this up."
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