Former Apprentice star Stuart Baggs has been found dead aged 27 and the tributes have been pouring in.
Lord Alan Sugar started the tributes by giving his condolences on his Twitter account.
"Terrible news Stuart Baggs has died. My sincere condolances to his family and friends RIP one of the stand out characters of the apprentice," Lord Sugar posted to his 4 million followers.
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Stuart, originally from Plymouth, was found in his apartment on the Isle of Man, a week after celebrating his birthday.
Former Apprentice star Luisa Zissman tweeted: “RIP one of my fav ever Apprentice contestants Stuart Baggs "The Brand" he has joined the 27 club. What a tragedy.”
Jeremy Vine posted that the news was: “Very sad,” while Lizo Mzimba tweeted: “Police have confirmed the death of former Apprentice contestant Stuart Baggs on the Isle of Man.”
A police spokeswoman said that although the cause of death was 'unknown', there was 'nothing to indicate that his death is criminally suspicious at this time'.
Police were called to the property in Douglas - which was owned by Stuart - at 9am this morning.
At 21 years old, Stuart was the youngest ever candidate to appear on the BBC One show in 2010, and was best known for his funny one-liners including, "Everything I touch turns to sold" and "I'm Stuart Baggs the brand".
Our thoughts are with Stuart's friends and family at this time.