Given she was on a show called Love Island - and went on to date fellow islander Alex Beattie for a bit - everyone's very heavily invested in Montana Brown's romantic endeavours. Is she dating rn? Is she a single pringle? How does she feel about us being eternally single and living vicariously through her exploits? So many questions.
Well now word on the street is she could be dating The X Factor 2016 winner Matt Terry after they've been spotted hanging out and exchanging what some claim to be 'flirty' messages over Instagram.
We say 'flirty'; it's basically a couple of emojis. BUT STILL.
So here's the deal. The pair hung out at last night's Oxford Street Christmas lights switch-on in London; as these celeb-types tend to do when they're booked onto the same billing. Nothing untoward going on there, right?
Well, um, now they've got tongues a-waggin' after being spotted on a gym 'date' (read: exercising at the same gymnasium) and commenting on each others' pics.
Leaving a cute message under one of Montana's snaps, Matt sent a little kiss and OK hand emoji combo which must have some kind of romantic subtext, right?
RIGHT?
Hmm, we're not convinced.
This all comes after Matt appeared on Channel 4's Celebrity First Dates in support of Stand Up To Cancer and had something to say about the show that catapulted him to fame.
Speaking to the Daily Star, he said: "I think it would work if they gave it a year off. I think in the UK you don't realise how much you love something until it's gone.
"Everyone would be saying, 'Where is X Factor?' It could do the show the world of good."
Now let's check out where all the X Factor winners are now:
The X Factor winners: Where are they now? Stacked Closer
Steve Brookstein, series one, 2004
Things went downhill super quickly after the high of winning the first ever series of The X Factor, and Steve's still bitter… even now, 12 years later. He's written a book about it called Getting Over The X. Come on now Steve, perhaps you should give it a read.These days he's more into childish rants on Twitter about, well, pretty much everything except making music. He did release an album in 2014, and just to show he's moved on he called it Forgotten Man. It didn't chart.
Shayne Ward, series two, 2005
It's easy to forget Corrie's Aidan Connor is actually; Shayne Ward from The X Factor in a disguise. Alright, that should be: in a new job. It's still weird. He's shamed his role and won Best Newcomer at the National Television Awards in January 2016. Fast work.He's also been moving fast in his love life and is dating former Hollyoaks star Sophie Austin, after the couple's romance blossomed in 2016 following some Twitter flirting. Cute.
Leona Lewis, series three, 2006
You probably won't remember Leona Lewis as she hasn't done much since. Jokes. Leona's a superstar. A superstar that loves animals. A lot.She loves dogs. She released a single with Diane Warren called We Are All (Looking For Home) in support of a dog charity. She loves cats. Well, she's starring in Cats on Broadway which is kind of the same thing. But she really loves horses. The star has featured in Horse and Hound in the past, too.
Leon Jackson, series four, 2007
Soulful Scotsman Leon Jackson clinched the Christmas Number One in 2007 but faded fast and was dropped by the label shortly after. Nowadays his most notable achievements are his abs. He's been hard at work. They're good abs. Well done Leon.
Alexandra Burke, series five, 2008
Alexandra Burke's winning single was a cover of Leonard Cohen's classic Hallelujah, which broke records on it's way to Number One. Hallelujah feels like a fitting introduction for the singer who's now taken the leading role of Deloris Van Cartier in Craig Revel-Horwood's new production of Sister Act in London's West End. She's still doing some shows of her own, is an ambassador for Slim Fast AND she took part in the 2017 series of Strictly Come Dancing.
Joe McElderry, series six, 2009
In 2009 it was Joe McElderry who won The X Factor but it wasn't him who won the Christmas Number One. It was the anti-X-Factor campaign who scored the top slot with Rage Against The Machine's Killing In The Name Of. Chin up Joe, you've done alright. You've even sung for the Queen. He has sung in a touring version of Joseph and the Technicolour Dreamcoat and did charity cycle rides. Good lad.
Matt Cardle, series seven, 2010
The handsome one with the guitar, Matt Cardle is building up to releasing his fourth studio album called Higher Power. He's still looking hot, still playing gigs, and even joined YolanDa Brown on a few of her shows this year.Scandal! In 2016 there was a massive lawsuit filed against none other than Ed Sheeran, claiming Sheeran's huge hit Photographs was a carbon copy of Cardle's Amazing. It turns out it was the songwriters who filed it, and Cardle's distanced himself… it looked murky and in 2017 Ed settled the £16million lawsuit.
Little Mix, series eight, 2011
Well, where to start with these ladies. Let's start with the music, cos that's what it's all about, right? The band are currently working on their fifth studio album and in 2018 they did their Summer Hits tour around the world.
James Arthur, series nine, 2012
James Arthur has had a rocky road since winning the show - like so many of the winners – but he did seem to bring it on himself. After dropping a very dodgy tune with homophobic tones, iTunes offered refunds on his debut album and Syco dropped him.Then he released Say You Won't Let Go, Syco took him back and EVERYTHING changed. James is officially back, people.
Sam Bailey, series 10, 2013
Bexley's Sam Bailey hit the Christmas number one slot with her winning single Skyscraper and toured with Queen Bey in the UK leg of her The Mrs Carter Show World Tour. Then, in what seems like a natural next step for The X Factor winners, she took a role in a popular West End musical. In this case it was Chicago.
Ben Haenow, series 11, 2014
We can almost do this as a tickbox list now. Christmas number one: tick. Record breaking sales figures: no tick. Duet with big name real celeb: tick (it was Kelly Clarkson). Album released: tick. Didn't make top twenty: tick. Dropped by Syco: tick.All that's left is the run in a West End show and a run at Butlins. Though he does seem delightfully loved-up with his dancer wife Jessica Jones.
Louisa Johnson, series 12, 2015
2015's winner Louisa has had mixed success…her dreadful single charted the lowest of all the winners' singles of all of the time, only managing number 12 in the Christmas singles chart. Cripes.Her follow up Tears, with Clean Bandit, did much better by reaching number five, so it's swings and roundabouts. But we're not worried because a change of hair colour caused an Instagram storm in summer 2016 AND her two proper solo singles So Good and Best Behaviour have been bloody brilliant.
Matt Terry, series 13, 2016
Matt Terry's the show's latest winner, going on to release Ed Sheeran-penned winner's single When Christmas Comes Around. He then teamed up with Enrique Iglesias and actual Sean Paul on the Spanglish remix of Subeme La Radio before releasing his proper debut single Sucker for You.Oh, and he made an appearance on Celebrity First Dates in support of Stand Up To Cancer.
Rak-Su, series 14, 2017
Rak-Su beat Grace Davies in an epic final showdown on last year's X Factor. This summer the Rak-Su boys have been performing up and down the country on the festival circuit and have just released a new banger of a single called Pyro Ting.
Dalton Harris, series 15, 2018
Louis Tomlinson's lad Dalton Harris beat Scarlett Lee to the 2018 crown and released a duet with James Arthur; a cover of Frankie Goes to Hollywood's The Power of Love.
Here's more about this year's X Factor contestants:
The X Factor 2017 Live Show Makeovers
Sean & Conor Price
Brothers Sean and Conor have impressed judges so far with their double act. They've been given a full on boy band makeover and we love it. (They could slip right into One Direction dressed like that and nobody would even notice!)
Sam Black
It's a shame Sam Black just got engaged, because his new look has turned him into even more of a FITLORD than he already was. We're loving the smart new haircut.
Matt Linnen
Matt Linnen is sure to be this series' heart-throb after his laid-back makeover. Doesn't he take to modeling like a pro...
Rai-Elle Williams
Rae-Elle absolutely smashed it at the judges' houses, making up her own rap to accompany her audition.
Rak-Su
Ashley, Jamaal, Myles and Mustafa all wowed the judges with their original songs. Their makeover saw them keep their unique sense of style.
Spencer Sutherland
American, Spencer Sutherland already looks like he's been chiseled by the Gods, but **The X Factor **glam squad have roughed up his pretty boy image a bit.We like!
Kevin Davy White
Kevin Davy White will be flying all the way from Paris to appear on the show. He's kept his signature hat, and looks super-cool after his X Factor makeover.
Grace Davies
Grace Davies has been a favourite from the beginning - praised for writing her own songs. Her makeover has made her look edgy. Stylists have teamed a choker with a shirt dress for a GORG effortless look that compliments her hair colour.
Holly Tandy
Holly Tandy was the youngest in the competition, at only 16 (we know, we can't believe it either...) Despite her age, the** X Factor **stylists have given her a mature two piece suit, and she is working it! Holly, you don't look a day under 25.
Lloyd Macey
Lloyd Macey wowed Louis Walsh with his musical theatre style singing voice. His makeover has smartened him up a bit, giving him a look we're sure his nan would approve of!
The Cutkelvins
Family group, The Cutkelvins, already dressed like they were fully fledged pop-stars. But the show's glam squad have managed to make them look even cooler than they did originally.
Tracyleanne Jefford
Tracyleanne's makeover is probably the most dramatic. She's rocking super sleek straight hair, a classy blazer and a toned down make-up look. Yaaaas Trace, slay! You look UN-REAL.