If you’ve been anywhere near the internet over the last few days you’ll have seen the backlash that’s appeared against Protein World’s adverts, which ask “are you beach body ready?” next to a very trim lady in a bikini. Now Luisa Zissman has been confirmed as their ambassador for the brand.
Speaking to The Mirror, Luisa said: “I personally think the controversy surrounding protein world is the extreme feminist brigade letting off some bra burning steam once again.
“Protein world is a healthy way to gain the much longed for summer body, that many women & men diet and exercise for.”
Luisa took part in a special shoot with her Celebrity Big Brother housemate, Sam Fairers. The TOWIE star posed in a yellow bikini identical to the ones in the controversial adverts.
Luisa continued: “I have previously starved & extremely exercised to look beach body ready, and now with a proper exercise regime that protein world helped me devise & drinking slender blend shakes I am strong, fit, toned and healthy.
“I'm not underweight or overweight I'm a healthy 27 year old. I think protein world promote a healthy body image. People need to learn that exercising and eating well supplemented with a product like protein world is a good thing.”