Molly-Mae Hague in hot water as she receives warning

The ruling explains Love Island star broke conduct

Love Island's Molly-Mae Hague in trouble with ASA warning over Instagram giveaway

by Carl Smith |

Love Island's Molly-Mae Hague has landed herself in a spot of bother after breaking the UK advertising watchdog's rules for a second time.

The star - who was runner-up on the 2019 series with boyfriend Tommy Fury - has been reprimanded by the Advertising Standards Authority (ASA) once again; this time over an £8000, Louis Vuitton-laced Instagram giveaway that failed to comply with the conduct for such competitions.

Uh oh.

Love Island's Molly-Mae Hague in trouble with ASA warning over Instagram giveaway
©Getty

The warning - which is over THAT Instagram giveaway you can't have failed to have seen back in September 2020 - comes after the ASA ruled Molly-Mae's prize draw was not administered fairly.

The social media competition saw Molly-Mae offer the chance to win £8000-worth of prizes - including Louis Vuitton luggage - which she had claimed were not part of a sponsorship deal.

The ASA said a winner was selected by a computer program after 100 entrants were supposedly chosen at random out of a hat, though the watchdog explained it had not seen sufficient evidence the initial selection was made at random.

Love Island couples: where are they now?

Gallery

What the Love Island couples are up to since leaving the villa

Kem Cetinay and Amber Davies
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CREDIT: u00a9 ITV Pictures

The current Love Island champions dodged a number of issues during their time on the show but now they are out in the real world, the pair seem totally loved up! Attending a number of appearances together, including a pool party in Mallorca last weekend, Kem and Amber often share snaps of each other to their Instagram pages. The pair wasted no time in meeting each other's family and friends when they left the villa, Kem shared a cute snap of Amber and his mum with the caption, 'The two most important women in my life'.

Kem Cetinay and Amber Davies
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CREDIT: u00a9 ITV Pictures

Despite the 2017 winners looking loved up, Kem was forced to defend his romance last weekend when his 'friends' said he would break Amber's heart.

Kem Cetinay and Amber Davies
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CREDIT: u00a9 Getty Images

One of Kem's friends reportedly said, "It all looks like the modern day fairy tale from the outside, but there is already trouble in paradise. And knowing Kem, it will only be a matter of time before it all goes wrong."They look loved up enough to us!

Chris Hughes and Olivia Attwood
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CREDIT: u00a9 ITV Pictures

Ahh Chris and Olivia, they were on and off more than the garden light bulbs during their time in the villa, but it did look like their romance was going well on the outside world.Attending appearances together and even taking their fake baby Cash Hughes on nights out with them, the pair shared snaps declaring their love for each other.

Chris Hughes and Olivia Attwood
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CREDIT: u00a9 ITV Pictures

That was until new rumours this week that the pair had split after Olivia was caught 'getting close' with another man! According to reports Chris had dumped Olivia after she joined Blackburn Rovers footballer Bradley Deck at a nightclub on Sunday night. A source close to Chris reportedly told a national newspaper, "Chris has told his close friends it's all over. He's furious and heartbroken to see her all over someone else."

Chris Hughes and Olivia Attwood
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CREDIT: u00a9 Getty Images

Chris and Olivia have both now slammed the rumours, with Chris supporting his girl at a recent event.

Marcel Sommerville and Gabby Allen
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CREDIT: u00a9 ITV Pictures

Despite many viewers having doubts about Gabby's real feelings towards Marcel, it seems the couple have been going from strength the strength since leaving the villa.

Marcel Sommerville and Gabby Allen
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CREDIT: u00a9 Getty Images

They've been meeting each other's family and friends, attending events together and posing for some very hot snaps of social media, these two seem unbreakable!

Jamie Jewitt and Camilla Thurlow
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CREDIT: u00a9 ITV Pictures

Like the rest of the couples, both Jamie and Camilla have been keeping fans up to date with their romance on social media and look seriously loved up!

Jamie Jewitt and Camilla Thurlow
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CREDIT: u00a9 ITV Pictures

Since leaving the villa and returning back to England, Jamie has visited Camilla's home and met her family, with Cam also spending time with Jamie's close family and friends. Jamie posted a shot of himself, Camilla and the rest of his family enjoying a movie night, before taking Camilla to see his mum's salon.

Jamie Jewitt and Camilla Thurlow
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CREDIT: u00a9 Getty

The pair then delighted their fans once more when Camilla shared a snap of them travelling to a refugee camp, something that is very close to Camilla's heart.Captioning the shot with, 'We are on our way! Thank you so much to everyone who has supported us so far - we will keep you all posted on how we get on.'

Alex Beattie and Montana Brown
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CREDIT: u00a9 ITV Pictures

From the moment they left the villa, Alex and Montana were faced with numerous rumours that they'd not continued their romance outside of the show.Unlike the other couples, the pair haven't been spotted attending events together and have kept loved up snaps of each other to a complete minimum in the last week.

Alex Beattie and Montana Brown
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CREDIT: u00a9 ITV Pictures

And as Montana prepares to become clothing brand Pretty Little Things' brand new ambassador, Alex has signed a modelling deal with Boohoo Men, leaving the pair with very little time on their hands for a romance.Montana has now confirmed her split with Alex after admitting it has been 'hard' on the outside world. Despite the split, the pair have remained friends.

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The ASA ruling said, "We told Molly-Mae Hague to ensure their future promotions were administered fairly and that prizes were awarded to genuine winners in accordance with the laws of chance and by an independent person or under the supervision of an independent person."

Twelve people complained, claiming entrants were not in with an equal chance of winning the prize as they had not been included in the 'final draw.'

Watch: Molly-Mae teases marriage and kids with Tommy

Molly-Mae, however, claimed she didn't believe she had broken rules since the prizes were paid for herself; rather than being part of a paid promotion. She also explained the interest in her giveaway was unprecedented; claiming she selected a winner in the best way possible given demand.

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