Love Island 2017 star Olivia Attwood has reportedly been dropped by fashion brand In The Style soon after Love Island 2018 star Dani Dyer was signed as an ambassador in a £500,000 deal. Ouch.
Dani, who was crowned the Love Island 2018 winner back in July, joins the likes of Made In Chelsea's Binky Felstead, TOWIE's Billie Faiers and Geordie Shore star Charlotte Crosby as celeb brand ambassadors.
"Dani is seriously hot property right now and everyone wants a piece of her," a source told The Sun.
"Last year’s Love Island stars are becoming old news while this year’s crop of stars are massively in demand.
"Dani has nearly double Olivia’s social media followers, with three million people following her Instagram account. That’s huge for a brand like In The Style and they have to move with the times."
What did the Love Island 2018 contestants do as jobs before the show?
Love Island 2018 - jobs before the show
1 of 38Love ISland
2 of 38Adam Collard
Adam is a 22-year-old personal trainer and gym director from Newcastle.
3 of 38Dani Dyer
Dani is a 21-year-old barmaid from East London.
4 of 38Dr. Alex George
Dr Alex is a 27-year-old A&E doctor from Carmarthen, West Wales.
5 of 38Eyal Booker
Eyal is a 22-year-old model from London.
6 of 38Hayley Hughes
Hayley is a 21-year-old model from Liverpool.
7 of 38Jack Fincham
Jack is a 26-year-old stationery sales manager from Kent.
8 of 38Kendall Rae-Knight
Kendall is a 26-year-old retail manager from Blackpool.
9 of 38Laura Anderson
Laura is a 29-year-old cabin crew member from Stirling, Scotland.
10 of 38Niall Aslam
Niall is a 23-year-old student and construction worker from Coventry.
11 of 38Samira Mighty
Samira is a 22-year-old West End performer from London.
12 of 38Wes Nelson
Wes is a 20-year-old electrical and nuclear systems design engineer from Staffordshire.
13 of 38Rosie Williams
Rosie is a 26-year-old solicitor from South Wales.
14 of 38Georgia Steel
Georgia is a 20-year-old student from York.
15 of 38Josh Denzel
Josh is a 26-year-old social media host from North London.
16 of 38Megan Barton Hanson
Megan is a 24-year-old model from Essex.
17 of 38Charlie Frederick
Charlie is a 23-year-old model from Plymouth.
18 of 38Zara McDermott
Zara is a 21-year-old Government advisor from Essex.
19 of 38Ellie Brown
Ellie is a 20-year-old Business development manager from Newcastle.
20 of 38Jordan Adefeyisan
Jordan is a 23-year-old model from Stockport.
21 of 38Kazimir Crossley
Kazimir is a 23-year-old makeup artist from London.
22 of 38Frankie Foster
Frankie is a 22-year-old Business Management student and fitness coach from Cheltenham.
23 of 38Darylle Sargeant
Darylle is a 24-year-old eyebrow technician from Watford.
24 of 38Dean Overson
Dean is 25-year-old a car sales executive from Burnley.
25 of 38Charlie Williams
Charlie is a 24-year-old tanning shop assistant from Bath.
26 of 38Charlie Brake
Charlie is a 23-year-old socialite from Chelsea in London.
27 of 38Savanna Darnell
Savannah is a 22-year-old singer and dancer from Sheffield.
28 of 38Alex Miller
Alex is a 28-year-old structural glazier from Essex.
29 of 38Grace Wardle
Grace is a 25-year-old hairdresser from London.
30 of 38Jack Fowler
Jack is a 22-year-old semi-professional footballer from London.
31 of 38Ellie Jones
Ellie is a 22-year-old customer service and office administrator from Kent.
32 of 38Idris Virgo
Idris is a 25-year-old professional boxer from Birmingham.
33 of 38Kieran Nicholls
Kieran is a 26-year-old personal trainer from London.
34 of 38Alexandra Cane
Alexandra is a 27-year-old make up artist.
35 of 38Laura Crane
Laura is a 23-year-old professional surfer, who grew up in Devon.
36 of 38Josh Mair
Josh is a 21-year-old professional DJ from Birmingham.
37 of 38Stephanie Lam
Stephanie is a 23-year-old Account Manager from Hertfordshire.
38 of 38Paul Knops
Paul is a 31-year-old carpenter and model from Bournemouth.
Olivia, who came runner-up with boyfriend at the time Chris Hughes in the 2017 series of Love Island, was reportedly signed for a six-month contract that ended in February - and In The Style CEO Adam Frisby confirmed to the publication that they still had a 'fantastic relationship' and would potentially work together again in future.
Dani won Love Island 2018 alongside her boyfriend Jack Fincham, who shared the £50,000 prize money with her after he opened the winning envelope. She signed up for In The Style earlier this month.
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