Ever since he shot to fame on The X Factor way back in 2009, cheeky chap Olly Murs has more or less rocked the same brown hairstyle, but now he's switched things up.
Hitting the red carpet for The Voice UK launch in Manchester on Monday (14th October) night, Olly showed up with ice-blond locks, leaving fans at the venue in complete shock.
Looking extremely dapper, Olly paired his new hair do with a fitted black suit and diamond encrusted white shirt as he rocked the red carpet with fellow judges Sir Tom Jones, will.i.am, and new judge Meghan Trainor.
The Troublemaker singer has been rather quiet in recent months, with reports suggesting he's been taking time off to work on his brand new album.
Check out the biggest celebrity transformations:
Celebrity transformations stacked radio
Then: Little Mix
Perrie Edwards, Leigh-Anne Pinnock, Jesy Nelson and Jade Thirlwall looked very young in 2011 after winning The X Factor. To be fair, they were all teenagers at the time!
Now: Little Mix
Now the biggest girl band on the planet, the girls look fantastic all grown up. They even have their own clothing range with PrettyLittleThing.
Then: Calvin Harris
Scottish DJ Calvin Harris pictured here in 2009. Sorry Calvin, but we're not sure that look would be Acceptable In The 80s - OR now.
Now: Calvin Harris
The 'One Kiss' hit-maker transformed into an A-list hunk, and has dated the likes of Taylor Swift and Rita Ora. Twit twoo!
Then: Cheryl
Girls Aloud singer Cheryl was just a fresh-faced teenager when she auditioned for Popstars: The Rivals in 2002.
Now: Cheryl
She's now an on-trend and super-glamorous mum-of-one, even walking the red carpet at a London Fashion Week show.
Then: Justin Bieber
Little Justin Bieber was just a Baby when he burst onto the scene in 2009...
Now: Justin BIeber
Justin is now all grown up and married to model Hailey Bieber!
Then: Jack Ryder
Jack Ryder, AKA Jamie Mitchell from EastEnders, was a noughties heartthrob if ever there was one.
Now: Jack Ryder
When Jack was announced to be joining the cast of Holby City in 2018, fans were left in shock at how different he looked!
Then: Rihanna
A young Rihanna in 2005...
Now: Rihanna
The still cheeky Fenty grin is still there, and Rihanna continues to defy the aging process.
Then: Matthew Lewis
Harry Potter star Matthew Lewis starred in the film series as Neville Longbottom from 2001 to the last film in 2011, here pictured in 2004 at the Harry Potter and the Prisoner of Azkaban premiere.
Now: Matthew Lewis
Matthew grew up into such a good-looking chap that the makeup department on the Potter films had to try and make him less attractive in the later films, even spawning the phrase 'Longbottomed'.
Then: Miley Cyrus
Miley Cyrus in her Hannah Montana days...
Now: Miley Cyrus
She may have gone through various transformations over the years, but Miley is still recognisable to her fans!
Then: Katy Perry
Katy Perry rocking long black hair in 2004...
Now: Katy Perry
Despite having a blonde pixie cut in 2017/18, Katy has now decided to grow her hair, looking stunning!
Then: Kylie Jenner
A fresh faced Kylie Jenner in 2008...
Now: Kylie Jenner
The mum-of-one changes up her look practically every month, but she always oozes glamour.
Then: Zac Efron
Zac Efron in his High School Musical days back in 2007...
Now: Zac Efron
More than a decade later, he was looking incredibly dapper at the Australian premiere for The Greatest Showman, even sporting a 'tache.
Then: Justin Timberlake
JT rocking his epic tight curls with frosted tips back in 2000...
Now: Justin Timberlake
The popular singer is now much more grown-up, rocking a smart hairstyle.
Then: Olly Murs
Cheeky chap Olly Murs during his time on The X Factor back in 2009.
Now: Olly Murs
Olly shocked fans in October 2019 when he rocked up to The Voice UK premiere with ice-blond hair!
Then: Simon Cowell
Music mogul Simon Cowell at the start of his career in 2002.
Now: Simon Cowell
After turning vegan in 2019, Simon lost a massive 20lbs, showing off his new look on America's Got Talent.
Then: Amber Gill
Geordie girl Amber Gill embraced her natural curly locks as she hit our TV screens in the Love Island villa in 2019.
Now: Amber Gill
Just months after, Amber looked more or less unrecognisable as she attended the launch night of her clothing collaboration with MissPap.
Then: Sharon Osbourne
Sharon has rocked her iconic red bob haircut for the last 20 years, but recently she decided to stop dying her locks every week.
Now: Sharon Osbourne
Embracing her natural white hair, Sharon looks amazing!
Then: McFly
McFly started out in 2003, releasing this debut song '5 Colours in Her Hair' in 2004.
Now: McFly
McFly have made a comeback after a few years away from music, with a new album and single.
Then: Kylie Minogue
Kylie Minogue started out on Australian soap Neighbours, before leaving to become a very successful singer.
Now: Kylie Minogue
Kylie Minogue has returned with a fantastic song 'Say Something' which is going back to her disco roots. The singer is also set to release a new album in November.
Then: Sean Paul
Sean Paul started out in 1994, releasing his debut album 'Stage One' in 2000. However, it was with the released of 'Gimme the Light' that he first had success in the UK reaching Number 5.
Now: Sean Paul
In recent years Sean has featured on a number of successful songs namely, Clean Bandit's 'Rockabye'.
Olly last posted on his Instagram page back June, where he updated fans after undergoing "serious knee surgery".
Posting a photo of himself in a hospital bed, Olly wrote, "Hey guys!! Quick update from me! I’m putting on a brave face for the gram 🥺😩 but this week I’ve been recovering from serious knee surgery, something I’ve needed for sometime.
"I’m not quite sure how I’m going to cope sitting still like this for the next few months 🤯😩 its going to kill me but it’s what’s needed."
"I’m also going to use this time as an opportunity to take myself off social media for a while - focus on my recovery and spend some time on myself, with friends and family. Thanks for a super 2019! With the Voice Win and my Sell Out Arena Tour! Unreal moments! Loved it.. now it’s time for a rest. Enjoy the rest of your year you cheeky lot, don’t miss me too much 🤪 I’ll see you all soon 😘❤".
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Olly new hair debut comes after it was reported he'd found a new girlfriend - who happens to be a bodybuilder.
The pop star is said to be dating Amelia Tank, known as "Tank the Bank", who also works in finance.
According to a source, "Amelia’s Instagram feed caught his eye and they started swapping flirty messages. "They met up at an Essex gym in July and the chemistry was instant. Olly thought Amelia was gorgeous, and she was very impressed by him, too."
And The Voice UK judge has apparently already invited his new girlfriend to come and visit him on the set of the singing competition. Watch this space.