Last week, Lewis Hamilton suffered the ultimate humiliation when he was turned away from the Royal Box during the Wimbledon final – for not adhering to the strict dress code.
Apparently, his floral Etro shirt (£190 if you fancy it) didn’t impress the stewards, who told him to put on a tie and jacket or sling his hook, which he did, despite tweeting a photo of his tickets – with the DRESS CODE on them – before the match.
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The incident prompted fashion critics to put the boot into Lewis’ new super-fashion look, and now heat can reveal who’s behind this sudden makeover: a styling team called Tre Chic Living.
New York-based stylists Elena and Alicia look after loads of musicians and rap stars and call themselves the Queens Of The Rap Bling.
Lewis, 30, was introduced to them last year by Alicia Keys’ husband, rap producer Swizz Beatz, who is working with Lewis (yes, he’s making music now, too).
Find out all about Lewis' new fashion mentors in this week's heat magazine, out now!