We don’t mean to be rude but what happens to The Voice winners? We can’t even remember who the last champ of the show was but we can still recall all the rubbish X Factor winners.
So, why would you turn down a judging role on The X Factor in favour of The Voice when The X Factor is just super cool?
Rita Ora has the answer because she’s done just that – because she “respected the format” as well as “the freedom” of The Voice.
The singer, who will join fellow judges Tom Jones, will.i.am and Ricky Wilson as a new panellist when the series starts on Saturday, told The Sun: “The respect levels for this show are really high.
“It is well received and respected by other artists. That is why I joined, because I really respected the format and how it musically connected to the contestants.
“I don’t know how X Factor works, I was only there as a guest judge for a day. But I watched The Voice a lot, I respected how it came across on TV and I love the freedom we get as coaches to do what we want.”
All right, fair enough, it’s good to have a bit of respec’ and all that, innit.
Rita added that she was delighted to be asked on the show and says she plans to help the winner have a long career.
She said: “I am really proud I was chosen to be on this show because I am lucky to be so successful.
“You now have the ability in 2015 to not only be a musician but also a movement and a brand.
“That’s what the winner’s record deal is. It is exposure, branding, being smart with your next move and working out where you want to be in 10 years’ time.
“That’s what I am here to do and bring to the show.”
The Voice starts on Saturday at 7pm on BBC One.
GALLERY: Rita Ora's wacky outfits
rita ora wacky outfits
1 of 10Flare for errr...
Taking 70s styling a tad too far at the BBC Radio 1 studios last month.
2 of 10Multi-cray
When Rita signed up to promote her own adidas designs she was SERIOUS. Look at all of that COLOUR.
3 of 10Uh-oh
Someone's being a mega rebel! That naughty word + her Kim K hair + the confused print = WOW.
4 of 10Bed style
Feeling chilly but can't find your cardi? Chuck on the dog's blanket a la Rita.
5 of 10Cloud 9
Subtle just isn't in Ora's vocab. This OTT pink cloud look was something else entirely.
6 of 10She's pants!
At least she's wearing undercrackers, eh?
7 of 10Magic eye
Wearing an outfit made out of those hologram pencil cases we used to have at school? Ingenius.
8 of 10Turkey
Another example of "takes things too far". We bet that was on her school report.
9 of 10Not so innocent
Who really needs a massive backpack when performing onstage? Also, those trousers... Net curtains or what?
10 of 10