SeaWorld have recently reported a gobsmacking EIGHTY-FOUR PER CENT drop in profits.
We’re no economists, but that seems like a hella-high figure to us.
The company claim that the drop is due to ‘brand challenges’ as the audience numbers for their controversial water shows drop significantly.
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Recently, One Direction's Harry Styles got behind the anti-SeaWorld campaign as he urged 1D fans to steer clear of the establishment. In a concert in San Diego, he asked fans: “Do you like dolphins?” and responded to their cheers by saying: “Don’t go to Sea World.”
The clip was soon picked up and posted by animal rights campaigners PETA.
It’s believed a major contributing factor was the release of the Blackfish documentary, which blew our minds back in 2013. The film bought to light the controversial practises of the sea life centre, as it exposed the cruel treatments that orca whales undergo both while being captured and within SeaWorld.
The documentary also uncovered the conspiracy that three people were killed by the whales that belonged to the park, claiming their violent behaviour was down to the conditions the SeaWorld provided.
The company’s CEO, Joel Manby, told how he was confident that they could improve revenue and once again gain the public’s trust:
“We realize we have much work ahead of us to recover more of our attendance base, increase revenue and improve our performance as returning to historical performance levels will take time and investment. On the reputation side, early feedback on our campaign has been positive, however, we recognize that fully resolving our brand challenges in California will require sustained focus and commitment to correct misinformation.”
Could this be the end of SeaWorld? We’ll soon sea.